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Thirty-five years ago my wife was the volunteer coordinator at the grade school down the street. She seldom had to do much coordinating because there weren’t many volunteers. My daughter-in-law currently holds the same position in the same school. And although she would always like to have additional volunteers, she manages many more than my wife ever did.

When I was a child, if I saw a parent in the school it was a bad sign. Either someone had gotten sick or some poor soul had done something that had put him on the path to expulsion. School was a treasured parent-free zone, my own little social laboratory where I could experiment with the person I was going to be when I grew up.

But now parental involvement is viewed as one of the keystones of child rearing. Parents feel they need to be active participants in their child’s schooling, and this has increased parental involvement in the classroom. This would seem to be a good thing, propelled partly by a genuine desire to help schools where resources are being stretched thin by budgetary constraints. But occasionally, volunteering is a misguided attempt to deal with unresolved, sometimes bidirectional, separation anxiety.

And I fear that sometimes volunteering is a cover story for spying. Most children are stingy with stories about their school days. "What happened in school today?" The typical response is "nothing special." Unless of course, "Rachel vomited on her desk during math this morning."

I have always suspected that parental involvement is a double-edged sword. And some recent work by two sociology professors – Keith Robinson of the University of Texas in Austin and Angel L. Harris of Duke University in Durham, N.C. – suggests that the blade more often cuts in an unintended direction ("Parental Involvement Is Overrated" – New York Times Sunday Review, April 13, 2014). Their longitudinal study involved a survey of American families in the 1980’s to the 2000’s that looked at demographics, ethnicity, socioeconomic status, and levels of parental engagement (not just classroom volunteering) in relation to academic outcomes.

What they discovered was that in two groups divided by ethnicity and race but with similar levels of parental involvement, the children whose families valued education less highly did less well academically. The investigators also discovered that most forms of parental involvement "yielded no benefit to children’s test scores or grades regardless of racial or ethnic background or socioeconomic standing." In fact, when involvement did make a difference, it was more often negative.

Although most of us believe that regular reading to elementary school children has a positive effect, these authors found that while white and Hispanic children benefited, blacks did not. Obviously, parental involvement is a complex factor in children’s lives, and we must be careful about making assumptions before we make blanket recommendations. For example "consistent help with homework never improved test scores or grades," and in fact, regular help usually resulted in poorer performance.

However, parents can have a positive effect when they make it clear from the beginning that they value education and expect the child will go to college. Requesting a particular teacher helps as does discussing the child’s school activities at home. However, parents must expect that most of these discussions will be short.

I suspect that the professors would agree with my suggestion to parents that if they would like to help in the schools, they should volunteer in a classroom other than their own child’s, or even better, run the copier machine in the office or sweep out the equipment room in the gym.

Most of us cringe when we hear about extreme cases of helicopter parenting when parents rent apartments near campuses to be close to their college age children. But, few of us would have predicted the findings of this study that suggest parental involvement in younger children’s school lives is not only ineffective but often detrimental. As pediatricians, we can help parents do the counterintuitive thing and as these authors suggest, "set the stage and then get off."

Dr. Wilkoff practiced primary care pediatrics in Brunswick, Maine, for nearly 40 years. He has authored several books on behavioral pediatrics including "How to Say No to Your Toddler." E-mail him at [email protected].

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Thirty-five years ago my wife was the volunteer coordinator at the grade school down the street. She seldom had to do much coordinating because there weren’t many volunteers. My daughter-in-law currently holds the same position in the same school. And although she would always like to have additional volunteers, she manages many more than my wife ever did.

When I was a child, if I saw a parent in the school it was a bad sign. Either someone had gotten sick or some poor soul had done something that had put him on the path to expulsion. School was a treasured parent-free zone, my own little social laboratory where I could experiment with the person I was going to be when I grew up.

But now parental involvement is viewed as one of the keystones of child rearing. Parents feel they need to be active participants in their child’s schooling, and this has increased parental involvement in the classroom. This would seem to be a good thing, propelled partly by a genuine desire to help schools where resources are being stretched thin by budgetary constraints. But occasionally, volunteering is a misguided attempt to deal with unresolved, sometimes bidirectional, separation anxiety.

And I fear that sometimes volunteering is a cover story for spying. Most children are stingy with stories about their school days. "What happened in school today?" The typical response is "nothing special." Unless of course, "Rachel vomited on her desk during math this morning."

I have always suspected that parental involvement is a double-edged sword. And some recent work by two sociology professors – Keith Robinson of the University of Texas in Austin and Angel L. Harris of Duke University in Durham, N.C. – suggests that the blade more often cuts in an unintended direction ("Parental Involvement Is Overrated" – New York Times Sunday Review, April 13, 2014). Their longitudinal study involved a survey of American families in the 1980’s to the 2000’s that looked at demographics, ethnicity, socioeconomic status, and levels of parental engagement (not just classroom volunteering) in relation to academic outcomes.

What they discovered was that in two groups divided by ethnicity and race but with similar levels of parental involvement, the children whose families valued education less highly did less well academically. The investigators also discovered that most forms of parental involvement "yielded no benefit to children’s test scores or grades regardless of racial or ethnic background or socioeconomic standing." In fact, when involvement did make a difference, it was more often negative.

Although most of us believe that regular reading to elementary school children has a positive effect, these authors found that while white and Hispanic children benefited, blacks did not. Obviously, parental involvement is a complex factor in children’s lives, and we must be careful about making assumptions before we make blanket recommendations. For example "consistent help with homework never improved test scores or grades," and in fact, regular help usually resulted in poorer performance.

However, parents can have a positive effect when they make it clear from the beginning that they value education and expect the child will go to college. Requesting a particular teacher helps as does discussing the child’s school activities at home. However, parents must expect that most of these discussions will be short.

I suspect that the professors would agree with my suggestion to parents that if they would like to help in the schools, they should volunteer in a classroom other than their own child’s, or even better, run the copier machine in the office or sweep out the equipment room in the gym.

Most of us cringe when we hear about extreme cases of helicopter parenting when parents rent apartments near campuses to be close to their college age children. But, few of us would have predicted the findings of this study that suggest parental involvement in younger children’s school lives is not only ineffective but often detrimental. As pediatricians, we can help parents do the counterintuitive thing and as these authors suggest, "set the stage and then get off."

Dr. Wilkoff practiced primary care pediatrics in Brunswick, Maine, for nearly 40 years. He has authored several books on behavioral pediatrics including "How to Say No to Your Toddler." E-mail him at [email protected].

Thirty-five years ago my wife was the volunteer coordinator at the grade school down the street. She seldom had to do much coordinating because there weren’t many volunteers. My daughter-in-law currently holds the same position in the same school. And although she would always like to have additional volunteers, she manages many more than my wife ever did.

When I was a child, if I saw a parent in the school it was a bad sign. Either someone had gotten sick or some poor soul had done something that had put him on the path to expulsion. School was a treasured parent-free zone, my own little social laboratory where I could experiment with the person I was going to be when I grew up.

But now parental involvement is viewed as one of the keystones of child rearing. Parents feel they need to be active participants in their child’s schooling, and this has increased parental involvement in the classroom. This would seem to be a good thing, propelled partly by a genuine desire to help schools where resources are being stretched thin by budgetary constraints. But occasionally, volunteering is a misguided attempt to deal with unresolved, sometimes bidirectional, separation anxiety.

And I fear that sometimes volunteering is a cover story for spying. Most children are stingy with stories about their school days. "What happened in school today?" The typical response is "nothing special." Unless of course, "Rachel vomited on her desk during math this morning."

I have always suspected that parental involvement is a double-edged sword. And some recent work by two sociology professors – Keith Robinson of the University of Texas in Austin and Angel L. Harris of Duke University in Durham, N.C. – suggests that the blade more often cuts in an unintended direction ("Parental Involvement Is Overrated" – New York Times Sunday Review, April 13, 2014). Their longitudinal study involved a survey of American families in the 1980’s to the 2000’s that looked at demographics, ethnicity, socioeconomic status, and levels of parental engagement (not just classroom volunteering) in relation to academic outcomes.

What they discovered was that in two groups divided by ethnicity and race but with similar levels of parental involvement, the children whose families valued education less highly did less well academically. The investigators also discovered that most forms of parental involvement "yielded no benefit to children’s test scores or grades regardless of racial or ethnic background or socioeconomic standing." In fact, when involvement did make a difference, it was more often negative.

Although most of us believe that regular reading to elementary school children has a positive effect, these authors found that while white and Hispanic children benefited, blacks did not. Obviously, parental involvement is a complex factor in children’s lives, and we must be careful about making assumptions before we make blanket recommendations. For example "consistent help with homework never improved test scores or grades," and in fact, regular help usually resulted in poorer performance.

However, parents can have a positive effect when they make it clear from the beginning that they value education and expect the child will go to college. Requesting a particular teacher helps as does discussing the child’s school activities at home. However, parents must expect that most of these discussions will be short.

I suspect that the professors would agree with my suggestion to parents that if they would like to help in the schools, they should volunteer in a classroom other than their own child’s, or even better, run the copier machine in the office or sweep out the equipment room in the gym.

Most of us cringe when we hear about extreme cases of helicopter parenting when parents rent apartments near campuses to be close to their college age children. But, few of us would have predicted the findings of this study that suggest parental involvement in younger children’s school lives is not only ineffective but often detrimental. As pediatricians, we can help parents do the counterintuitive thing and as these authors suggest, "set the stage and then get off."

Dr. Wilkoff practiced primary care pediatrics in Brunswick, Maine, for nearly 40 years. He has authored several books on behavioral pediatrics including "How to Say No to Your Toddler." E-mail him at [email protected].

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An unfortunate twist

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The story

FR was a 55-year-old woman who developed relatively acute and diffuse upper abdominal pain shortly after finishing dinner with friends at a local restaurant. Over the next 1-2 hours and after returning home, FR’s pain became most severe and was associated with nausea and emesis. FR contacted her daughter, who came over to assist. At approximately 10:30 p.m., FR called for an ambulance and was taken to the nearest emergency department.

On arrival at the ED, FR had a normal blood pressure and heart rate, but complained of 10/10 abdominal pain. An EKG was quickly performed and was normal. On examination, FR was noted by the ED physician as "uncooperative answering questions, rocking in bed moaning." The abdomen was documented as soft but diffusely tender to palpation in all four quadrants. A posteroanterior/lateral chest radiograph (CXR), full blood chemistries, and a complete blood cell count were obtained.

©Monkey Business Images/thinkstockphotos.com
Abdominal pain, nausea and emesis are all symptoms to watch.

The initial impression by the ED physician was biliary colic, and he also ordered a right upper quadrant ultrasound. In the meantime, FR received a "GI cocktail" (Mylanta, viscous lidocaine, and Donnatal) by mouth, along with intravenous morphine and Zofran. About 1 hour later, FR reported minimal improvement in her symptoms. The CXR, right upper quadrant ultrasound, Chem-12, lipase, and CBC all returned within normal limits.

At this point, the ED physician recommended discharge home with outpatient follow-up. The daughter, who had been with her mother all evening, became very upset and demanded that the patient be admitted because something was obviously wrong with her mother.

The ED physician called Dr. Hospitalist to admit FR for uncontrolled abdominal pain. An hour later, Dr. Hospitalist saw FR on the medical floor, by which time the daughter had left the hospital for home.

FR was lethargic from several doses of hydromorphone, but she was still complaining of severe abdominal pain. Dr. Hospitalist documented that FR had a history of hypertension, hyperlipidemia, anxiety, and depression, along with a gastric lap-band procedure 2 years ago for morbid obesity. FR’s abdomen was noted to be "reasonably soft" with hypoactive bowel sounds. The impression from Dr. Hospitalist was acute postprandial abdominal pain of unclear etiology. The plan included a routine GI consult, a routine plain film of the abdomen to look for evidence of gastric distention, keeping FR nothing per os (NPO), and continuing intravenous fluids and analgesia.

At 8:30 a.m., FR was found unresponsive and a Code Blue was called. Resuscitation efforts confirmed a profound acidemia (pH 6.55), and FR did not survive. FR was last seen by the nurses an hour earlier and had been documented as "sleeping." An autopsy was performed and discovered small bowel necrosis consistent with a small bowel volvulus.

Complaint

The daughter was shocked and upset over the sudden death of her mother. She felt that none of the medical providers took her mother’s complaints seriously because FR had a history of "anxiety." The daughter was particularly angry over the fact that the ED physician actually wanted to discharge FR in the presence of a lethal condition. She followed up with an attorney almost immediately, who had the case reviewed and subsequently filed a lawsuit.

The complaint alleged that the ED physician and Dr. Hospitalist both failed to appropriately image FR’s abdomen with either a plain abdominal radiograph and/or CT scan of the abdomen. The complaint further alleged that had they done so, the small bowel volvulus would have been discovered and successfully treated, preventing FR’s demise.

Scientific principles

Volvulus is a special form of mechanical intestinal obstruction. It results from abnormal twisting of a loop of bowel around the axis of its own mesentery and often results in ischemia or even infarction.

When it occurs in adults, volvulus usually affects the sigmoid colon or the cecum. In contrast, small bowel volvulus is relatively rare. Plain radiography and CT of the abdomen are the most practical and useful diagnostic modalities.

All patients suspected of having complicated bowel obstruction (complete obstruction, closed-loop obstruction, bowel ischemia, necrosis, or perforation) based upon clinical and radiologic examination should be taken to the operating room for abdominal exploration. Failure to identify and treat small bowel volvulus in a timely manner can lead to catastrophic results.

Complaint rebuttal and discussion

The defense in this case focused on the rarity of this condition, along with the limited time window to successfully save FR’s life. The defense argued that while FR was in the window for diagnosis and successful treatment (i.e., 10:30 p.m. until 3 a.m.), all of FR’s vital signs were normal, and her abdominal exam was inconsistent with an acute abdomen.

 

 

The plaintiff countered that mechanical bowel obstruction (not necessarily a rare volvulus) was always in the differential diagnosis for acute and severe abdominal pain, and the failure to perform plain radiography of the abdomen was in and of itself negligent. Plaintiff experts opined that had the providers in this case performed plain radiography as the standard of care required, FR’s rare diagnosis would have been discovered, even if by "accident."

Conclusion

Dr. Hospitalist documented a desire to obtain a plain abdominal radiograph, but he ordered it routine and therefore it was never performed prior to FR’s death. Had Dr. Hospitalist obtained the film STAT, more likely than not the volvulus would have been identified well within the window to get FR a surgical consult and to the operating room for treatment.

This case is another example of what turned out to be an incomplete workup from the ED in the setting of "uncontrolled pain" (see previous column). Admission for "pain control" is a red flag for an underlying disorder that has been missed by the initial ED evaluation. In this case, the workup should have reasonably included a plain radiograph of the abdomen. This case was eventually settled on behalf of the plaintiff for an undisclosed amount.

Dr. Michota is director of academic affairs in the hospital medicine department at the Cleveland Clinic and medical editor of Hospitalist News. He has been involved in peer review both within and outside the legal system. Read past columns at ehospitalistnews.com/Lessons.

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The story

FR was a 55-year-old woman who developed relatively acute and diffuse upper abdominal pain shortly after finishing dinner with friends at a local restaurant. Over the next 1-2 hours and after returning home, FR’s pain became most severe and was associated with nausea and emesis. FR contacted her daughter, who came over to assist. At approximately 10:30 p.m., FR called for an ambulance and was taken to the nearest emergency department.

On arrival at the ED, FR had a normal blood pressure and heart rate, but complained of 10/10 abdominal pain. An EKG was quickly performed and was normal. On examination, FR was noted by the ED physician as "uncooperative answering questions, rocking in bed moaning." The abdomen was documented as soft but diffusely tender to palpation in all four quadrants. A posteroanterior/lateral chest radiograph (CXR), full blood chemistries, and a complete blood cell count were obtained.

©Monkey Business Images/thinkstockphotos.com
Abdominal pain, nausea and emesis are all symptoms to watch.

The initial impression by the ED physician was biliary colic, and he also ordered a right upper quadrant ultrasound. In the meantime, FR received a "GI cocktail" (Mylanta, viscous lidocaine, and Donnatal) by mouth, along with intravenous morphine and Zofran. About 1 hour later, FR reported minimal improvement in her symptoms. The CXR, right upper quadrant ultrasound, Chem-12, lipase, and CBC all returned within normal limits.

At this point, the ED physician recommended discharge home with outpatient follow-up. The daughter, who had been with her mother all evening, became very upset and demanded that the patient be admitted because something was obviously wrong with her mother.

The ED physician called Dr. Hospitalist to admit FR for uncontrolled abdominal pain. An hour later, Dr. Hospitalist saw FR on the medical floor, by which time the daughter had left the hospital for home.

FR was lethargic from several doses of hydromorphone, but she was still complaining of severe abdominal pain. Dr. Hospitalist documented that FR had a history of hypertension, hyperlipidemia, anxiety, and depression, along with a gastric lap-band procedure 2 years ago for morbid obesity. FR’s abdomen was noted to be "reasonably soft" with hypoactive bowel sounds. The impression from Dr. Hospitalist was acute postprandial abdominal pain of unclear etiology. The plan included a routine GI consult, a routine plain film of the abdomen to look for evidence of gastric distention, keeping FR nothing per os (NPO), and continuing intravenous fluids and analgesia.

At 8:30 a.m., FR was found unresponsive and a Code Blue was called. Resuscitation efforts confirmed a profound acidemia (pH 6.55), and FR did not survive. FR was last seen by the nurses an hour earlier and had been documented as "sleeping." An autopsy was performed and discovered small bowel necrosis consistent with a small bowel volvulus.

Complaint

The daughter was shocked and upset over the sudden death of her mother. She felt that none of the medical providers took her mother’s complaints seriously because FR had a history of "anxiety." The daughter was particularly angry over the fact that the ED physician actually wanted to discharge FR in the presence of a lethal condition. She followed up with an attorney almost immediately, who had the case reviewed and subsequently filed a lawsuit.

The complaint alleged that the ED physician and Dr. Hospitalist both failed to appropriately image FR’s abdomen with either a plain abdominal radiograph and/or CT scan of the abdomen. The complaint further alleged that had they done so, the small bowel volvulus would have been discovered and successfully treated, preventing FR’s demise.

Scientific principles

Volvulus is a special form of mechanical intestinal obstruction. It results from abnormal twisting of a loop of bowel around the axis of its own mesentery and often results in ischemia or even infarction.

When it occurs in adults, volvulus usually affects the sigmoid colon or the cecum. In contrast, small bowel volvulus is relatively rare. Plain radiography and CT of the abdomen are the most practical and useful diagnostic modalities.

All patients suspected of having complicated bowel obstruction (complete obstruction, closed-loop obstruction, bowel ischemia, necrosis, or perforation) based upon clinical and radiologic examination should be taken to the operating room for abdominal exploration. Failure to identify and treat small bowel volvulus in a timely manner can lead to catastrophic results.

Complaint rebuttal and discussion

The defense in this case focused on the rarity of this condition, along with the limited time window to successfully save FR’s life. The defense argued that while FR was in the window for diagnosis and successful treatment (i.e., 10:30 p.m. until 3 a.m.), all of FR’s vital signs were normal, and her abdominal exam was inconsistent with an acute abdomen.

 

 

The plaintiff countered that mechanical bowel obstruction (not necessarily a rare volvulus) was always in the differential diagnosis for acute and severe abdominal pain, and the failure to perform plain radiography of the abdomen was in and of itself negligent. Plaintiff experts opined that had the providers in this case performed plain radiography as the standard of care required, FR’s rare diagnosis would have been discovered, even if by "accident."

Conclusion

Dr. Hospitalist documented a desire to obtain a plain abdominal radiograph, but he ordered it routine and therefore it was never performed prior to FR’s death. Had Dr. Hospitalist obtained the film STAT, more likely than not the volvulus would have been identified well within the window to get FR a surgical consult and to the operating room for treatment.

This case is another example of what turned out to be an incomplete workup from the ED in the setting of "uncontrolled pain" (see previous column). Admission for "pain control" is a red flag for an underlying disorder that has been missed by the initial ED evaluation. In this case, the workup should have reasonably included a plain radiograph of the abdomen. This case was eventually settled on behalf of the plaintiff for an undisclosed amount.

Dr. Michota is director of academic affairs in the hospital medicine department at the Cleveland Clinic and medical editor of Hospitalist News. He has been involved in peer review both within and outside the legal system. Read past columns at ehospitalistnews.com/Lessons.

The story

FR was a 55-year-old woman who developed relatively acute and diffuse upper abdominal pain shortly after finishing dinner with friends at a local restaurant. Over the next 1-2 hours and after returning home, FR’s pain became most severe and was associated with nausea and emesis. FR contacted her daughter, who came over to assist. At approximately 10:30 p.m., FR called for an ambulance and was taken to the nearest emergency department.

On arrival at the ED, FR had a normal blood pressure and heart rate, but complained of 10/10 abdominal pain. An EKG was quickly performed and was normal. On examination, FR was noted by the ED physician as "uncooperative answering questions, rocking in bed moaning." The abdomen was documented as soft but diffusely tender to palpation in all four quadrants. A posteroanterior/lateral chest radiograph (CXR), full blood chemistries, and a complete blood cell count were obtained.

©Monkey Business Images/thinkstockphotos.com
Abdominal pain, nausea and emesis are all symptoms to watch.

The initial impression by the ED physician was biliary colic, and he also ordered a right upper quadrant ultrasound. In the meantime, FR received a "GI cocktail" (Mylanta, viscous lidocaine, and Donnatal) by mouth, along with intravenous morphine and Zofran. About 1 hour later, FR reported minimal improvement in her symptoms. The CXR, right upper quadrant ultrasound, Chem-12, lipase, and CBC all returned within normal limits.

At this point, the ED physician recommended discharge home with outpatient follow-up. The daughter, who had been with her mother all evening, became very upset and demanded that the patient be admitted because something was obviously wrong with her mother.

The ED physician called Dr. Hospitalist to admit FR for uncontrolled abdominal pain. An hour later, Dr. Hospitalist saw FR on the medical floor, by which time the daughter had left the hospital for home.

FR was lethargic from several doses of hydromorphone, but she was still complaining of severe abdominal pain. Dr. Hospitalist documented that FR had a history of hypertension, hyperlipidemia, anxiety, and depression, along with a gastric lap-band procedure 2 years ago for morbid obesity. FR’s abdomen was noted to be "reasonably soft" with hypoactive bowel sounds. The impression from Dr. Hospitalist was acute postprandial abdominal pain of unclear etiology. The plan included a routine GI consult, a routine plain film of the abdomen to look for evidence of gastric distention, keeping FR nothing per os (NPO), and continuing intravenous fluids and analgesia.

At 8:30 a.m., FR was found unresponsive and a Code Blue was called. Resuscitation efforts confirmed a profound acidemia (pH 6.55), and FR did not survive. FR was last seen by the nurses an hour earlier and had been documented as "sleeping." An autopsy was performed and discovered small bowel necrosis consistent with a small bowel volvulus.

Complaint

The daughter was shocked and upset over the sudden death of her mother. She felt that none of the medical providers took her mother’s complaints seriously because FR had a history of "anxiety." The daughter was particularly angry over the fact that the ED physician actually wanted to discharge FR in the presence of a lethal condition. She followed up with an attorney almost immediately, who had the case reviewed and subsequently filed a lawsuit.

The complaint alleged that the ED physician and Dr. Hospitalist both failed to appropriately image FR’s abdomen with either a plain abdominal radiograph and/or CT scan of the abdomen. The complaint further alleged that had they done so, the small bowel volvulus would have been discovered and successfully treated, preventing FR’s demise.

Scientific principles

Volvulus is a special form of mechanical intestinal obstruction. It results from abnormal twisting of a loop of bowel around the axis of its own mesentery and often results in ischemia or even infarction.

When it occurs in adults, volvulus usually affects the sigmoid colon or the cecum. In contrast, small bowel volvulus is relatively rare. Plain radiography and CT of the abdomen are the most practical and useful diagnostic modalities.

All patients suspected of having complicated bowel obstruction (complete obstruction, closed-loop obstruction, bowel ischemia, necrosis, or perforation) based upon clinical and radiologic examination should be taken to the operating room for abdominal exploration. Failure to identify and treat small bowel volvulus in a timely manner can lead to catastrophic results.

Complaint rebuttal and discussion

The defense in this case focused on the rarity of this condition, along with the limited time window to successfully save FR’s life. The defense argued that while FR was in the window for diagnosis and successful treatment (i.e., 10:30 p.m. until 3 a.m.), all of FR’s vital signs were normal, and her abdominal exam was inconsistent with an acute abdomen.

 

 

The plaintiff countered that mechanical bowel obstruction (not necessarily a rare volvulus) was always in the differential diagnosis for acute and severe abdominal pain, and the failure to perform plain radiography of the abdomen was in and of itself negligent. Plaintiff experts opined that had the providers in this case performed plain radiography as the standard of care required, FR’s rare diagnosis would have been discovered, even if by "accident."

Conclusion

Dr. Hospitalist documented a desire to obtain a plain abdominal radiograph, but he ordered it routine and therefore it was never performed prior to FR’s death. Had Dr. Hospitalist obtained the film STAT, more likely than not the volvulus would have been identified well within the window to get FR a surgical consult and to the operating room for treatment.

This case is another example of what turned out to be an incomplete workup from the ED in the setting of "uncontrolled pain" (see previous column). Admission for "pain control" is a red flag for an underlying disorder that has been missed by the initial ED evaluation. In this case, the workup should have reasonably included a plain radiograph of the abdomen. This case was eventually settled on behalf of the plaintiff for an undisclosed amount.

Dr. Michota is director of academic affairs in the hospital medicine department at the Cleveland Clinic and medical editor of Hospitalist News. He has been involved in peer review both within and outside the legal system. Read past columns at ehospitalistnews.com/Lessons.

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Should you hire a social media consultant?

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Over the last few years, I have spoken with hundreds of physicians who tell me that they want to be engaged on social media, but they just don’t have the time or resources. I understand. If this sounds like you, then it’s time to consider hiring a social media consultant.

Hiring the right social media consultant or agency for your medical practice can provide many benefits, including:

• Shaping and marketing your brand.

• Handling daily social media updates and tasks.

• Devising a strategic plan to engage with social media influencers in your specialty.

• Developing a strategic plan to engage with your desired audience. Do you want new patients? More traffic to your practice website?

• Directing you to the best social media platforms for your specific goals, such as Facebook, YouTube, or Pinterest.

• If applicable, developing a plan to promote and market your products and unique services.

• Coaching you and your staff to become better and more efficient at social media.

• Helping you navigate social media analytics.

• Taking the stress off doing it all yourself.

There is no foolproof formula for choosing the best social media consultant for your practice, but here are some key points to keep in mind when considering candidates:

• Do they have experience? How long have they been consulting? How many clients have they had? How many do they currently have? Have they been published online or in print magazines? Do they teach any courses, either online or in person? Do they have success stories they can share?

• Check out their website. It is modern? User friendly? Does it include bios of the employees and client testimonials?

• Check out their social media involvement. Are they actively engaged on social media sites that they suggest you use? Look at their Facebook, Twitter, LinkedIn, and Pinterest accounts, as well as any other sites they may use.

• Are they willing to create unique content for your practice? Some agencies create boilerplate content that they use on multiple client sites. You want to be certain that the content they create for your practice aligns with your marketing and branding goals.

• Do you like them? This is a critical question because social media is, by nature, social. Do the staff members of your potential agency have likable personalities? Are they good listeners? Do they respond promptly to e-mails and phone calls? Do they seem confident or perpetually stressed?

• Do they understand your business? If the firm you hire has only restaurants as clients, then you might be at a disadvantage. Make certain that whomever you hire understands your area of medicine and has a track record of success with medical practices.

• Do they have clearly defined costs? Many firms will offer pricing based on 1- to 3-month intervals. Will they be creating and posting new content daily, weekly, biweekly? Will they work weekends and off-hours? How frequently will they meet with you in person? All of these factors will affect price. Of course, the more hands-on your social media consultants are, the higher the price is likely to be.

Outsourcing your social media is a decision that you and staff must consider carefully. As with most important decisions, it’s advisable to interview several different firms before choosing one. As for price, it ranges dramatically. Some agencies might charge $300 a month, while others might charge $3,000. It’s up to you and your office staff to determine which agency is best suited for your practice’s budget, needs, and goals.

In my next column, I’ll address pitfalls to avoid when choosing a social media consultant or agency.

Dr. Benabio is a partner physician in the department of dermatology of the Southern California Permanente Group in San Diego and a volunteer clinical assistant professor at the University of California, San Diego. Dr. Benabio is on Twitter @Dermdoc.

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Over the last few years, I have spoken with hundreds of physicians who tell me that they want to be engaged on social media, but they just don’t have the time or resources. I understand. If this sounds like you, then it’s time to consider hiring a social media consultant.

Hiring the right social media consultant or agency for your medical practice can provide many benefits, including:

• Shaping and marketing your brand.

• Handling daily social media updates and tasks.

• Devising a strategic plan to engage with social media influencers in your specialty.

• Developing a strategic plan to engage with your desired audience. Do you want new patients? More traffic to your practice website?

• Directing you to the best social media platforms for your specific goals, such as Facebook, YouTube, or Pinterest.

• If applicable, developing a plan to promote and market your products and unique services.

• Coaching you and your staff to become better and more efficient at social media.

• Helping you navigate social media analytics.

• Taking the stress off doing it all yourself.

There is no foolproof formula for choosing the best social media consultant for your practice, but here are some key points to keep in mind when considering candidates:

• Do they have experience? How long have they been consulting? How many clients have they had? How many do they currently have? Have they been published online or in print magazines? Do they teach any courses, either online or in person? Do they have success stories they can share?

• Check out their website. It is modern? User friendly? Does it include bios of the employees and client testimonials?

• Check out their social media involvement. Are they actively engaged on social media sites that they suggest you use? Look at their Facebook, Twitter, LinkedIn, and Pinterest accounts, as well as any other sites they may use.

• Are they willing to create unique content for your practice? Some agencies create boilerplate content that they use on multiple client sites. You want to be certain that the content they create for your practice aligns with your marketing and branding goals.

• Do you like them? This is a critical question because social media is, by nature, social. Do the staff members of your potential agency have likable personalities? Are they good listeners? Do they respond promptly to e-mails and phone calls? Do they seem confident or perpetually stressed?

• Do they understand your business? If the firm you hire has only restaurants as clients, then you might be at a disadvantage. Make certain that whomever you hire understands your area of medicine and has a track record of success with medical practices.

• Do they have clearly defined costs? Many firms will offer pricing based on 1- to 3-month intervals. Will they be creating and posting new content daily, weekly, biweekly? Will they work weekends and off-hours? How frequently will they meet with you in person? All of these factors will affect price. Of course, the more hands-on your social media consultants are, the higher the price is likely to be.

Outsourcing your social media is a decision that you and staff must consider carefully. As with most important decisions, it’s advisable to interview several different firms before choosing one. As for price, it ranges dramatically. Some agencies might charge $300 a month, while others might charge $3,000. It’s up to you and your office staff to determine which agency is best suited for your practice’s budget, needs, and goals.

In my next column, I’ll address pitfalls to avoid when choosing a social media consultant or agency.

Dr. Benabio is a partner physician in the department of dermatology of the Southern California Permanente Group in San Diego and a volunteer clinical assistant professor at the University of California, San Diego. Dr. Benabio is on Twitter @Dermdoc.

Over the last few years, I have spoken with hundreds of physicians who tell me that they want to be engaged on social media, but they just don’t have the time or resources. I understand. If this sounds like you, then it’s time to consider hiring a social media consultant.

Hiring the right social media consultant or agency for your medical practice can provide many benefits, including:

• Shaping and marketing your brand.

• Handling daily social media updates and tasks.

• Devising a strategic plan to engage with social media influencers in your specialty.

• Developing a strategic plan to engage with your desired audience. Do you want new patients? More traffic to your practice website?

• Directing you to the best social media platforms for your specific goals, such as Facebook, YouTube, or Pinterest.

• If applicable, developing a plan to promote and market your products and unique services.

• Coaching you and your staff to become better and more efficient at social media.

• Helping you navigate social media analytics.

• Taking the stress off doing it all yourself.

There is no foolproof formula for choosing the best social media consultant for your practice, but here are some key points to keep in mind when considering candidates:

• Do they have experience? How long have they been consulting? How many clients have they had? How many do they currently have? Have they been published online or in print magazines? Do they teach any courses, either online or in person? Do they have success stories they can share?

• Check out their website. It is modern? User friendly? Does it include bios of the employees and client testimonials?

• Check out their social media involvement. Are they actively engaged on social media sites that they suggest you use? Look at their Facebook, Twitter, LinkedIn, and Pinterest accounts, as well as any other sites they may use.

• Are they willing to create unique content for your practice? Some agencies create boilerplate content that they use on multiple client sites. You want to be certain that the content they create for your practice aligns with your marketing and branding goals.

• Do you like them? This is a critical question because social media is, by nature, social. Do the staff members of your potential agency have likable personalities? Are they good listeners? Do they respond promptly to e-mails and phone calls? Do they seem confident or perpetually stressed?

• Do they understand your business? If the firm you hire has only restaurants as clients, then you might be at a disadvantage. Make certain that whomever you hire understands your area of medicine and has a track record of success with medical practices.

• Do they have clearly defined costs? Many firms will offer pricing based on 1- to 3-month intervals. Will they be creating and posting new content daily, weekly, biweekly? Will they work weekends and off-hours? How frequently will they meet with you in person? All of these factors will affect price. Of course, the more hands-on your social media consultants are, the higher the price is likely to be.

Outsourcing your social media is a decision that you and staff must consider carefully. As with most important decisions, it’s advisable to interview several different firms before choosing one. As for price, it ranges dramatically. Some agencies might charge $300 a month, while others might charge $3,000. It’s up to you and your office staff to determine which agency is best suited for your practice’s budget, needs, and goals.

In my next column, I’ll address pitfalls to avoid when choosing a social media consultant or agency.

Dr. Benabio is a partner physician in the department of dermatology of the Southern California Permanente Group in San Diego and a volunteer clinical assistant professor at the University of California, San Diego. Dr. Benabio is on Twitter @Dermdoc.

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QUESTION: The medical staff at the newly opened hospital is putting together a set of bylaws covering credentialing, peer review, and patient-care quality assurance. The doctors are mostly independent contractors and not hospital employees. The administration, obsessed with financial solvency, wishes to retain veto power over decisions affecting staff privileges. In potential disputes affecting the hospital and its medical staff, which of the following is true?

A. The Joint Commission subscribes to the view that hospital administration rather medical staff has overall authority over clinical privileges decisions.

B. Economic credentialing is universally regarded as unethical and illegal.

C. Medical bylaws are a contractual agreement.

D. A hospital can never make unilateral changes in the medical staff bylaws.

E. The medical staff is an integral part of the hospital’s organizational structure, with its powers wholly independent of the hospital’s governing board.

BEST ANSWER: A. Doctors with hospital privileges typically organize themselves into a formal medical staff, with its powers derived from the hospital’s governing board. Professional organizations such as the American Medical Association believe that the medical staff of a facility should be self governing, with its own enforceable set of bylaws. The general view is that these bylaws do not create a binding contractual agreement.

For example, when Dr. George T. O’Byrne sued Santa Monica–UCLA Medical Center where he held medical staff privileges, the California Court of Appeal ruled that the hospital’s fiduciary duty is to its shareholders and the public – but not to its physicians – and that the medical staff bylaws did not constitute a contract (OByrne v. Santa Monica-UCLA Medical Center, 114 Cal.Rptr.2d 575 [Cal. Ct. App. 2001]).

A similar situation appears to hold in Minnesota, where the medical staff accused Avera Marshall Regional Medical Center of unilateral credentialing and revision of the bylaws, and interference with quality assurance operations (Avera Marshall Medical Staff v. Avera Marshall Regional Medical Center, 836 N.W.2d 549 [Minn. Ct. App. 2013]). Both the trial court and the court of appeals have held that the medical staff lacked the legal capacity to bring a lawsuit and that the bylaws were not a contract (the final decision of the Minnesota Supreme Court is pending).

The Joint Commission’s view is that the hospital administration has the ultimate authority over clinical privileges of its medical staff, in support of the legal doctrine that a hospital can be held liable for the torts of its practitioners. This notion of corporate liability, which includes negligent credentialing, stemmed from the seminal Darling case (Darling v. Charleston Community Hospital, 211 N.E.2d 253 [Ill. 1965]) where the court held the hospital liable for failing to adequately review the qualifications and performance of a negligent medical staff member. Dr. Alexander, the doctor at issue, had applied a plaster cast too tightly, which caused the college football player to eventually lose his leg.

Other cases followed, including the infamous California case of Gonzales v. Nork, 573 P.2d 458 (Cal. 1978), in which a drug-abusing doctor misrepresented himself as being qualified to perform laminectomies. Even in jurisdictions such as Minnesota, which does not specifically recognize negligent credentialing as a legal cause of action, its supreme court has allowed this legal theory to go forward.

Two recurring issues tending to embroil hospital and staff in conflict are unilateral actions by a medical center and the use of economic credentialing.

The usual procedure for amending the bylaws is for the medical staff to initiate and approve changes before subjecting them for final endorsement by the hospital board. Thus, when a Florida hospital unilaterally refused to re-credential two qualified radiation oncologists because of its intention to exclusively contract with the University of Miami School of Medicine for all radiation oncology procedures, the jury found in favor of the aggrieved doctors, awarding them $2.5 million in lost profits and $20.25 million in punitive damages (Columbia/JFK Medical Center v. Spunberg, 784 So.2d 541 (Fla. App. Ct. 2001).

Likewise, a small Georgia hospital tried to close its cardiology department in order to enter into an exclusive contract with a separate group of cardiologists. The Georgia Court of Appeals held that a hospital could not deprive physicians of access to its facilities unless stated in the bylaws or specifically agreed to in an individual contract (Satilla Health Services v. Bell, 633 S.E.2d 575 [Ga. Ct. App. 2006]).

However, under some narrow circumstances, a hospital can act unilaterally, without medical staff agreement, especially where the bylaws are silent on the point. Illinois recently ruled that a medical center could, without physician assent, increase physician malpractice premium limits to $1,000,000 per occurrence and $3,000,000 aggregate for multiple occurrences (from $200,000 and $600,000, respectively). Its appellate court allowed the change, holding that physician enforcement of its bylaws were restricted only to matters of clinical competence (Fabrizio v. Provena United Samaritans, 857 N.E.2d 670 [Ill. S.Ct. 2006]).

 

 

And in Lo v. Provena Covenant Hospital, 796 N.E.2d 607 (Ill. App. Ct. 2003), a hospital unilaterally and summarily suspended a cardiovascular surgeon who allegedly had twice the national mortality rate. The medical staff leadership had not been responsive to the hospital’s concern of imminent danger to patients. The Illinois Appellate Court made the finding that in this "anomalous" case, the hospital’s actions were neither arbitrary, capricious, nor in violation of the bylaws.

A second area of conflict between doctors and hospitals is hospitals’ use of economic factors in credentialing, where financial factors are used to profile – and determine – a physician’s application for privileges.

For example, a staff gynecologist risked losing her 19-year membership at Baptist Health Medical Center in Little Rock, Ark., because her physician-husband owned an interest in a competing hospital specializing in spinal surgery. The case settled when the husband divested his competing ownership. In Arkansas, the courts have ruled that Baptist Health’s policy wherein a physician who holds a financial interest in a competing hospital is ineligible for privileges at any Baptist Health hospital is both unconscionable and illegal, and the hospital economic credentialing policy tortiously interfered with the physicians’ existing and prospective business relationships (Murphy v. Baptist Health, 373 S.W.3d 269 [Ark. 2010]).

But other jurisdictions have not adopted this view. The South Dakota Supreme Court has ruled that a hospital administration may refuse applicants to the medical staff based on economic criteria (

    <cf number="\"2\"">’</cf>

Mahan v. Avera St. Lukes, 621 N.W.2d 150 [S.D. S.Ct. 2001]). The court questioned the legal right of certain members of the medical staff to open a competing ambulatory surgery center. In a subsequent case, the same court held that in the absence of specific prohibitions in the bylaws, a hospital could use economic credentialing in its staffing determinations.

Even for physicians with only an occasional hospital practice, the following pointers from the book "The Biggest Legal Mistakes Physicians Make and How to Avoid Them," edited by Steven Babitsky and James J. Mangraviti Jr., may prove useful:

1) Failing to practice in a collegial manner.

2) Impugning the quality of care of the hospital, nurses, and other physicians.

3) Not knowing the hospital’s policies and procedures.

4) Not involving consultants when the issue is out of one’s specialty.

5) Not accepting constructive criticism and suggestions.

6) Failing to seek approval before prescribing unorthodox drugs or treatment.

7) Failing to respond promptly to inquiries about care or behavior.

8) Failing to follow up on an agreement resolving an issue.

9) Acting as though the hospital is lucky to have such a physician.

10) Not calling a lawyer when necessary.

Dr. Tan is professor emeritus of medicine and former adjunct professor of law at the University of Hawaii. This article is meant to be educational and does not constitute medical, ethical, or legal advice. Some of the articles in this series are adapted from the author’s 2006 book, "Medical Malpractice: Understanding the Law, Managing the Risk," and his 2012 Halsbury treatise, "Medical Negligence and Professional Misconduct." For additional information, readers may contact the author at [email protected].

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QUESTION: The medical staff at the newly opened hospital is putting together a set of bylaws covering credentialing, peer review, and patient-care quality assurance. The doctors are mostly independent contractors and not hospital employees. The administration, obsessed with financial solvency, wishes to retain veto power over decisions affecting staff privileges. In potential disputes affecting the hospital and its medical staff, which of the following is true?

A. The Joint Commission subscribes to the view that hospital administration rather medical staff has overall authority over clinical privileges decisions.

B. Economic credentialing is universally regarded as unethical and illegal.

C. Medical bylaws are a contractual agreement.

D. A hospital can never make unilateral changes in the medical staff bylaws.

E. The medical staff is an integral part of the hospital’s organizational structure, with its powers wholly independent of the hospital’s governing board.

BEST ANSWER: A. Doctors with hospital privileges typically organize themselves into a formal medical staff, with its powers derived from the hospital’s governing board. Professional organizations such as the American Medical Association believe that the medical staff of a facility should be self governing, with its own enforceable set of bylaws. The general view is that these bylaws do not create a binding contractual agreement.

For example, when Dr. George T. O’Byrne sued Santa Monica–UCLA Medical Center where he held medical staff privileges, the California Court of Appeal ruled that the hospital’s fiduciary duty is to its shareholders and the public – but not to its physicians – and that the medical staff bylaws did not constitute a contract (OByrne v. Santa Monica-UCLA Medical Center, 114 Cal.Rptr.2d 575 [Cal. Ct. App. 2001]).

A similar situation appears to hold in Minnesota, where the medical staff accused Avera Marshall Regional Medical Center of unilateral credentialing and revision of the bylaws, and interference with quality assurance operations (Avera Marshall Medical Staff v. Avera Marshall Regional Medical Center, 836 N.W.2d 549 [Minn. Ct. App. 2013]). Both the trial court and the court of appeals have held that the medical staff lacked the legal capacity to bring a lawsuit and that the bylaws were not a contract (the final decision of the Minnesota Supreme Court is pending).

The Joint Commission’s view is that the hospital administration has the ultimate authority over clinical privileges of its medical staff, in support of the legal doctrine that a hospital can be held liable for the torts of its practitioners. This notion of corporate liability, which includes negligent credentialing, stemmed from the seminal Darling case (Darling v. Charleston Community Hospital, 211 N.E.2d 253 [Ill. 1965]) where the court held the hospital liable for failing to adequately review the qualifications and performance of a negligent medical staff member. Dr. Alexander, the doctor at issue, had applied a plaster cast too tightly, which caused the college football player to eventually lose his leg.

Other cases followed, including the infamous California case of Gonzales v. Nork, 573 P.2d 458 (Cal. 1978), in which a drug-abusing doctor misrepresented himself as being qualified to perform laminectomies. Even in jurisdictions such as Minnesota, which does not specifically recognize negligent credentialing as a legal cause of action, its supreme court has allowed this legal theory to go forward.

Two recurring issues tending to embroil hospital and staff in conflict are unilateral actions by a medical center and the use of economic credentialing.

The usual procedure for amending the bylaws is for the medical staff to initiate and approve changes before subjecting them for final endorsement by the hospital board. Thus, when a Florida hospital unilaterally refused to re-credential two qualified radiation oncologists because of its intention to exclusively contract with the University of Miami School of Medicine for all radiation oncology procedures, the jury found in favor of the aggrieved doctors, awarding them $2.5 million in lost profits and $20.25 million in punitive damages (Columbia/JFK Medical Center v. Spunberg, 784 So.2d 541 (Fla. App. Ct. 2001).

Likewise, a small Georgia hospital tried to close its cardiology department in order to enter into an exclusive contract with a separate group of cardiologists. The Georgia Court of Appeals held that a hospital could not deprive physicians of access to its facilities unless stated in the bylaws or specifically agreed to in an individual contract (Satilla Health Services v. Bell, 633 S.E.2d 575 [Ga. Ct. App. 2006]).

However, under some narrow circumstances, a hospital can act unilaterally, without medical staff agreement, especially where the bylaws are silent on the point. Illinois recently ruled that a medical center could, without physician assent, increase physician malpractice premium limits to $1,000,000 per occurrence and $3,000,000 aggregate for multiple occurrences (from $200,000 and $600,000, respectively). Its appellate court allowed the change, holding that physician enforcement of its bylaws were restricted only to matters of clinical competence (Fabrizio v. Provena United Samaritans, 857 N.E.2d 670 [Ill. S.Ct. 2006]).

 

 

And in Lo v. Provena Covenant Hospital, 796 N.E.2d 607 (Ill. App. Ct. 2003), a hospital unilaterally and summarily suspended a cardiovascular surgeon who allegedly had twice the national mortality rate. The medical staff leadership had not been responsive to the hospital’s concern of imminent danger to patients. The Illinois Appellate Court made the finding that in this "anomalous" case, the hospital’s actions were neither arbitrary, capricious, nor in violation of the bylaws.

A second area of conflict between doctors and hospitals is hospitals’ use of economic factors in credentialing, where financial factors are used to profile – and determine – a physician’s application for privileges.

For example, a staff gynecologist risked losing her 19-year membership at Baptist Health Medical Center in Little Rock, Ark., because her physician-husband owned an interest in a competing hospital specializing in spinal surgery. The case settled when the husband divested his competing ownership. In Arkansas, the courts have ruled that Baptist Health’s policy wherein a physician who holds a financial interest in a competing hospital is ineligible for privileges at any Baptist Health hospital is both unconscionable and illegal, and the hospital economic credentialing policy tortiously interfered with the physicians’ existing and prospective business relationships (Murphy v. Baptist Health, 373 S.W.3d 269 [Ark. 2010]).

But other jurisdictions have not adopted this view. The South Dakota Supreme Court has ruled that a hospital administration may refuse applicants to the medical staff based on economic criteria (

    <cf number="\"2\"">’</cf>

Mahan v. Avera St. Lukes, 621 N.W.2d 150 [S.D. S.Ct. 2001]). The court questioned the legal right of certain members of the medical staff to open a competing ambulatory surgery center. In a subsequent case, the same court held that in the absence of specific prohibitions in the bylaws, a hospital could use economic credentialing in its staffing determinations.

Even for physicians with only an occasional hospital practice, the following pointers from the book "The Biggest Legal Mistakes Physicians Make and How to Avoid Them," edited by Steven Babitsky and James J. Mangraviti Jr., may prove useful:

1) Failing to practice in a collegial manner.

2) Impugning the quality of care of the hospital, nurses, and other physicians.

3) Not knowing the hospital’s policies and procedures.

4) Not involving consultants when the issue is out of one’s specialty.

5) Not accepting constructive criticism and suggestions.

6) Failing to seek approval before prescribing unorthodox drugs or treatment.

7) Failing to respond promptly to inquiries about care or behavior.

8) Failing to follow up on an agreement resolving an issue.

9) Acting as though the hospital is lucky to have such a physician.

10) Not calling a lawyer when necessary.

Dr. Tan is professor emeritus of medicine and former adjunct professor of law at the University of Hawaii. This article is meant to be educational and does not constitute medical, ethical, or legal advice. Some of the articles in this series are adapted from the author’s 2006 book, "Medical Malpractice: Understanding the Law, Managing the Risk," and his 2012 Halsbury treatise, "Medical Negligence and Professional Misconduct." For additional information, readers may contact the author at [email protected].

QUESTION: The medical staff at the newly opened hospital is putting together a set of bylaws covering credentialing, peer review, and patient-care quality assurance. The doctors are mostly independent contractors and not hospital employees. The administration, obsessed with financial solvency, wishes to retain veto power over decisions affecting staff privileges. In potential disputes affecting the hospital and its medical staff, which of the following is true?

A. The Joint Commission subscribes to the view that hospital administration rather medical staff has overall authority over clinical privileges decisions.

B. Economic credentialing is universally regarded as unethical and illegal.

C. Medical bylaws are a contractual agreement.

D. A hospital can never make unilateral changes in the medical staff bylaws.

E. The medical staff is an integral part of the hospital’s organizational structure, with its powers wholly independent of the hospital’s governing board.

BEST ANSWER: A. Doctors with hospital privileges typically organize themselves into a formal medical staff, with its powers derived from the hospital’s governing board. Professional organizations such as the American Medical Association believe that the medical staff of a facility should be self governing, with its own enforceable set of bylaws. The general view is that these bylaws do not create a binding contractual agreement.

For example, when Dr. George T. O’Byrne sued Santa Monica–UCLA Medical Center where he held medical staff privileges, the California Court of Appeal ruled that the hospital’s fiduciary duty is to its shareholders and the public – but not to its physicians – and that the medical staff bylaws did not constitute a contract (OByrne v. Santa Monica-UCLA Medical Center, 114 Cal.Rptr.2d 575 [Cal. Ct. App. 2001]).

A similar situation appears to hold in Minnesota, where the medical staff accused Avera Marshall Regional Medical Center of unilateral credentialing and revision of the bylaws, and interference with quality assurance operations (Avera Marshall Medical Staff v. Avera Marshall Regional Medical Center, 836 N.W.2d 549 [Minn. Ct. App. 2013]). Both the trial court and the court of appeals have held that the medical staff lacked the legal capacity to bring a lawsuit and that the bylaws were not a contract (the final decision of the Minnesota Supreme Court is pending).

The Joint Commission’s view is that the hospital administration has the ultimate authority over clinical privileges of its medical staff, in support of the legal doctrine that a hospital can be held liable for the torts of its practitioners. This notion of corporate liability, which includes negligent credentialing, stemmed from the seminal Darling case (Darling v. Charleston Community Hospital, 211 N.E.2d 253 [Ill. 1965]) where the court held the hospital liable for failing to adequately review the qualifications and performance of a negligent medical staff member. Dr. Alexander, the doctor at issue, had applied a plaster cast too tightly, which caused the college football player to eventually lose his leg.

Other cases followed, including the infamous California case of Gonzales v. Nork, 573 P.2d 458 (Cal. 1978), in which a drug-abusing doctor misrepresented himself as being qualified to perform laminectomies. Even in jurisdictions such as Minnesota, which does not specifically recognize negligent credentialing as a legal cause of action, its supreme court has allowed this legal theory to go forward.

Two recurring issues tending to embroil hospital and staff in conflict are unilateral actions by a medical center and the use of economic credentialing.

The usual procedure for amending the bylaws is for the medical staff to initiate and approve changes before subjecting them for final endorsement by the hospital board. Thus, when a Florida hospital unilaterally refused to re-credential two qualified radiation oncologists because of its intention to exclusively contract with the University of Miami School of Medicine for all radiation oncology procedures, the jury found in favor of the aggrieved doctors, awarding them $2.5 million in lost profits and $20.25 million in punitive damages (Columbia/JFK Medical Center v. Spunberg, 784 So.2d 541 (Fla. App. Ct. 2001).

Likewise, a small Georgia hospital tried to close its cardiology department in order to enter into an exclusive contract with a separate group of cardiologists. The Georgia Court of Appeals held that a hospital could not deprive physicians of access to its facilities unless stated in the bylaws or specifically agreed to in an individual contract (Satilla Health Services v. Bell, 633 S.E.2d 575 [Ga. Ct. App. 2006]).

However, under some narrow circumstances, a hospital can act unilaterally, without medical staff agreement, especially where the bylaws are silent on the point. Illinois recently ruled that a medical center could, without physician assent, increase physician malpractice premium limits to $1,000,000 per occurrence and $3,000,000 aggregate for multiple occurrences (from $200,000 and $600,000, respectively). Its appellate court allowed the change, holding that physician enforcement of its bylaws were restricted only to matters of clinical competence (Fabrizio v. Provena United Samaritans, 857 N.E.2d 670 [Ill. S.Ct. 2006]).

 

 

And in Lo v. Provena Covenant Hospital, 796 N.E.2d 607 (Ill. App. Ct. 2003), a hospital unilaterally and summarily suspended a cardiovascular surgeon who allegedly had twice the national mortality rate. The medical staff leadership had not been responsive to the hospital’s concern of imminent danger to patients. The Illinois Appellate Court made the finding that in this "anomalous" case, the hospital’s actions were neither arbitrary, capricious, nor in violation of the bylaws.

A second area of conflict between doctors and hospitals is hospitals’ use of economic factors in credentialing, where financial factors are used to profile – and determine – a physician’s application for privileges.

For example, a staff gynecologist risked losing her 19-year membership at Baptist Health Medical Center in Little Rock, Ark., because her physician-husband owned an interest in a competing hospital specializing in spinal surgery. The case settled when the husband divested his competing ownership. In Arkansas, the courts have ruled that Baptist Health’s policy wherein a physician who holds a financial interest in a competing hospital is ineligible for privileges at any Baptist Health hospital is both unconscionable and illegal, and the hospital economic credentialing policy tortiously interfered with the physicians’ existing and prospective business relationships (Murphy v. Baptist Health, 373 S.W.3d 269 [Ark. 2010]).

But other jurisdictions have not adopted this view. The South Dakota Supreme Court has ruled that a hospital administration may refuse applicants to the medical staff based on economic criteria (

    <cf number="\"2\"">’</cf>

Mahan v. Avera St. Lukes, 621 N.W.2d 150 [S.D. S.Ct. 2001]). The court questioned the legal right of certain members of the medical staff to open a competing ambulatory surgery center. In a subsequent case, the same court held that in the absence of specific prohibitions in the bylaws, a hospital could use economic credentialing in its staffing determinations.

Even for physicians with only an occasional hospital practice, the following pointers from the book "The Biggest Legal Mistakes Physicians Make and How to Avoid Them," edited by Steven Babitsky and James J. Mangraviti Jr., may prove useful:

1) Failing to practice in a collegial manner.

2) Impugning the quality of care of the hospital, nurses, and other physicians.

3) Not knowing the hospital’s policies and procedures.

4) Not involving consultants when the issue is out of one’s specialty.

5) Not accepting constructive criticism and suggestions.

6) Failing to seek approval before prescribing unorthodox drugs or treatment.

7) Failing to respond promptly to inquiries about care or behavior.

8) Failing to follow up on an agreement resolving an issue.

9) Acting as though the hospital is lucky to have such a physician.

10) Not calling a lawyer when necessary.

Dr. Tan is professor emeritus of medicine and former adjunct professor of law at the University of Hawaii. This article is meant to be educational and does not constitute medical, ethical, or legal advice. Some of the articles in this series are adapted from the author’s 2006 book, "Medical Malpractice: Understanding the Law, Managing the Risk," and his 2012 Halsbury treatise, "Medical Negligence and Professional Misconduct." For additional information, readers may contact the author at [email protected].

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What’s your idea of adventure travel? Scuba-diving with sharks? Scaling glaciers? Child’s play. I am about to spend 2 weeks driving around the western United States with five kids. Are you not yet afraid? Three of them are teenagers. Still not afraid? We’re taking away their iPhones. Now tell me you don’t feel the cold sweat.

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   A smaller version of our rental.

We’re not broaching any whining, either. After all, we’re renting an SUV large enough to be seen from the International Space Station. And there will be old-school entertainment: travel BINGO, Mad Libs, and I-swear-if-you-don’t-stop-fighting-I’m-leaving-you-both-here-in-the-desert-to-walk-home. Then, when we reach our destination, my wife and I will play who-can-finish-their-wine-first. Depending on how this trip goes, we may make it a tradition, but just in case, save me a spot in the shark cage.

Make it work

Okay, y’all, I’m calling a moratorium on Jenny McCarthy jokes. I know what you’re thinking: “But she’s comedy gold! What else are you going to make fun of?” There’s always gross stuff guaranteed to get a laugh like baby poop, spit-up, and drug reps, but that’s not the point. The point is that no one would listen to vapid celebrities spouting antivaccine rhetoric if they didn’t have the support of a couple of actual pediatricians (let’s call them “Dr. Rob” and “Dr. Kay”) who’ve made lucrative careers selling pseudoscientific, legitimate-sounding arguments with all the integrity of, well, baby poop.

I know these guys  are tempted to rest on their laurels, having done their fair share to ensure that the next generation of doctors gets firsthand experience of measles and whooping cough, but thanks to a new study, they’re going to have to step up their game.  In order to argue against vaccines, you need to convince people of two things that are patently false: that vaccines are somehow dangerous, and that vaccine-preventable diseases are somehow safe. Oh, and one more: that you are somehow credible.

In order to better define what we mean when we say that vaccines are “safe,” Margaret A. Maglione, MPP of the Rand Corporation evaluated 20,478 studies of vaccine side effects. I can only assume that Ms. Maglione has no hobbies. The results would surprise only those people who have shelled out good money for books full of bad science.

Let me sum up: Measles/mumps/rubella vaccine does not cause autism, but it can cause febrile seizures which, unlike measles, mumps, and rubella, are harmless. (“Dr. Kay” doesn’t think measles is so bad because, you know, since no one he knows has died of it yet.) Varicella vaccine can cause problems for immunocompromised patients, which is why we don’t give it to immunocompromised patients. Rotavirus vaccine may cause very rare cases of intussusception, which must be weighed against its ability to prevent nearly 70,000 hospitalizations and 60 deaths a year in the U.S. alone.

Of course, I don’t think for a minute that solid science will cut into anyone’s book sales or the growing rates of preventable life-threatening diseases. If we’ve learned one thing from recent history, it’s that facts are never a barrier when people have a vested emotional or financial interest in ignoring them. After all, have you ever seen a baby run out of poop?

Kids' size

There are some experiences that really should wait for adulthood to be fully enjoyed: drinking champagne, gambling in Las Vegas, standing in line at the DMV. To this list I propose we add looking critically at your body. Kids should still just be amazed to have a belly button, not looking in the mirror and wondering how they can lose some of that applesauce weight. A new study out of Australia, however, suggests that body dissatisfaction starts at an alarmingly young age: 8-9 years old. And that’s only because that’s the age group the authors studied. For all we know, there are infants out there comparing themselves to Cabbage Patch Kids and thinking, “I wish my cheeks weren’t so chubby...”

The study, headed by Dr. Ben Edwards of the Australian Institute of Family Studies, tracked more than 4,000 children from age 8 to age 11 years, comparing their perceptions of their bodies to their actual sizes. More than half the children said they desired a body size that was slightly thinner than average, making me wonder what sort of scrawny superheroes they show on Australian television. By age 11, 61% of boys and 56% of girls had tried to do something to manage their weight, with the most effective intervention being “not moving to America.”

Just like adults, kids who were unhappy with their bodies also had more problems being social and enjoying exercise. I think it’s tragic that children this young are already developing body issues, and in a country with distractions as amazing as actual kangaroos! And of course it won’t be long before the hucksters exploit this market: Who wants a Garcinia gummy?!

Framed

In school, kids used to call me “four-eyes.” Then I’d  explain calmly that I didn’t actually have four eyes, it was just that due to the high refractive index of my glasses, light traveling at certain angles would produce duplicate images, which I’d then go on to demonstrate with a simple diagram and a protractor, which did nothing to stop the name-calling. Now a group of ophthalmologists from Germany have used science and technology to prove that the stereotype of the squinting intellectual is based in truth. I hate stereotypes, and anyway, could anything be more German?

The study found a strong correlation between years spent in school and myopia, bolstering theories that staying indoors and staring at books actually contribute to the changes in eye structure that cause nearsightedness. The authors suggest that if kids spend more time outdoors, fewer of them will need glasses. It’s already too late to save two of our children from my fate, but I think taking away the iPhones is a good start, and if that doesn’t work, there’s always that walk in the desert.

 

 

David L. Hill, M.D., FAAP, is the author of Dad to Dad: Parenting Like a Pro (AAP Publishing, 2012). He is also vice president of Cape Fear Pediatrics in Wilmington, N.C., and  adjunct assistant professor of pediatrics at the University of North Carolina at Chapel Hill. He serves as Program Director for the AAP Council on Communications and Media and as an executive committee member of the North Carolina Pediatric Society. He has recorded commentaries for NPR's All Things Considered and provided content for various print, television, and Internet outlets.

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What’s your idea of adventure travel? Scuba-diving with sharks? Scaling glaciers? Child’s play. I am about to spend 2 weeks driving around the western United States with five kids. Are you not yet afraid? Three of them are teenagers. Still not afraid? We’re taking away their iPhones. Now tell me you don’t feel the cold sweat.

Jupiterimages
   A smaller version of our rental.

We’re not broaching any whining, either. After all, we’re renting an SUV large enough to be seen from the International Space Station. And there will be old-school entertainment: travel BINGO, Mad Libs, and I-swear-if-you-don’t-stop-fighting-I’m-leaving-you-both-here-in-the-desert-to-walk-home. Then, when we reach our destination, my wife and I will play who-can-finish-their-wine-first. Depending on how this trip goes, we may make it a tradition, but just in case, save me a spot in the shark cage.

Make it work

Okay, y’all, I’m calling a moratorium on Jenny McCarthy jokes. I know what you’re thinking: “But she’s comedy gold! What else are you going to make fun of?” There’s always gross stuff guaranteed to get a laugh like baby poop, spit-up, and drug reps, but that’s not the point. The point is that no one would listen to vapid celebrities spouting antivaccine rhetoric if they didn’t have the support of a couple of actual pediatricians (let’s call them “Dr. Rob” and “Dr. Kay”) who’ve made lucrative careers selling pseudoscientific, legitimate-sounding arguments with all the integrity of, well, baby poop.

I know these guys  are tempted to rest on their laurels, having done their fair share to ensure that the next generation of doctors gets firsthand experience of measles and whooping cough, but thanks to a new study, they’re going to have to step up their game.  In order to argue against vaccines, you need to convince people of two things that are patently false: that vaccines are somehow dangerous, and that vaccine-preventable diseases are somehow safe. Oh, and one more: that you are somehow credible.

In order to better define what we mean when we say that vaccines are “safe,” Margaret A. Maglione, MPP of the Rand Corporation evaluated 20,478 studies of vaccine side effects. I can only assume that Ms. Maglione has no hobbies. The results would surprise only those people who have shelled out good money for books full of bad science.

Let me sum up: Measles/mumps/rubella vaccine does not cause autism, but it can cause febrile seizures which, unlike measles, mumps, and rubella, are harmless. (“Dr. Kay” doesn’t think measles is so bad because, you know, since no one he knows has died of it yet.) Varicella vaccine can cause problems for immunocompromised patients, which is why we don’t give it to immunocompromised patients. Rotavirus vaccine may cause very rare cases of intussusception, which must be weighed against its ability to prevent nearly 70,000 hospitalizations and 60 deaths a year in the U.S. alone.

Of course, I don’t think for a minute that solid science will cut into anyone’s book sales or the growing rates of preventable life-threatening diseases. If we’ve learned one thing from recent history, it’s that facts are never a barrier when people have a vested emotional or financial interest in ignoring them. After all, have you ever seen a baby run out of poop?

Kids' size

There are some experiences that really should wait for adulthood to be fully enjoyed: drinking champagne, gambling in Las Vegas, standing in line at the DMV. To this list I propose we add looking critically at your body. Kids should still just be amazed to have a belly button, not looking in the mirror and wondering how they can lose some of that applesauce weight. A new study out of Australia, however, suggests that body dissatisfaction starts at an alarmingly young age: 8-9 years old. And that’s only because that’s the age group the authors studied. For all we know, there are infants out there comparing themselves to Cabbage Patch Kids and thinking, “I wish my cheeks weren’t so chubby...”

The study, headed by Dr. Ben Edwards of the Australian Institute of Family Studies, tracked more than 4,000 children from age 8 to age 11 years, comparing their perceptions of their bodies to their actual sizes. More than half the children said they desired a body size that was slightly thinner than average, making me wonder what sort of scrawny superheroes they show on Australian television. By age 11, 61% of boys and 56% of girls had tried to do something to manage their weight, with the most effective intervention being “not moving to America.”

Just like adults, kids who were unhappy with their bodies also had more problems being social and enjoying exercise. I think it’s tragic that children this young are already developing body issues, and in a country with distractions as amazing as actual kangaroos! And of course it won’t be long before the hucksters exploit this market: Who wants a Garcinia gummy?!

Framed

In school, kids used to call me “four-eyes.” Then I’d  explain calmly that I didn’t actually have four eyes, it was just that due to the high refractive index of my glasses, light traveling at certain angles would produce duplicate images, which I’d then go on to demonstrate with a simple diagram and a protractor, which did nothing to stop the name-calling. Now a group of ophthalmologists from Germany have used science and technology to prove that the stereotype of the squinting intellectual is based in truth. I hate stereotypes, and anyway, could anything be more German?

The study found a strong correlation between years spent in school and myopia, bolstering theories that staying indoors and staring at books actually contribute to the changes in eye structure that cause nearsightedness. The authors suggest that if kids spend more time outdoors, fewer of them will need glasses. It’s already too late to save two of our children from my fate, but I think taking away the iPhones is a good start, and if that doesn’t work, there’s always that walk in the desert.

 

 

David L. Hill, M.D., FAAP, is the author of Dad to Dad: Parenting Like a Pro (AAP Publishing, 2012). He is also vice president of Cape Fear Pediatrics in Wilmington, N.C., and  adjunct assistant professor of pediatrics at the University of North Carolina at Chapel Hill. He serves as Program Director for the AAP Council on Communications and Media and as an executive committee member of the North Carolina Pediatric Society. He has recorded commentaries for NPR's All Things Considered and provided content for various print, television, and Internet outlets.

What’s your idea of adventure travel? Scuba-diving with sharks? Scaling glaciers? Child’s play. I am about to spend 2 weeks driving around the western United States with five kids. Are you not yet afraid? Three of them are teenagers. Still not afraid? We’re taking away their iPhones. Now tell me you don’t feel the cold sweat.

Jupiterimages
   A smaller version of our rental.

We’re not broaching any whining, either. After all, we’re renting an SUV large enough to be seen from the International Space Station. And there will be old-school entertainment: travel BINGO, Mad Libs, and I-swear-if-you-don’t-stop-fighting-I’m-leaving-you-both-here-in-the-desert-to-walk-home. Then, when we reach our destination, my wife and I will play who-can-finish-their-wine-first. Depending on how this trip goes, we may make it a tradition, but just in case, save me a spot in the shark cage.

Make it work

Okay, y’all, I’m calling a moratorium on Jenny McCarthy jokes. I know what you’re thinking: “But she’s comedy gold! What else are you going to make fun of?” There’s always gross stuff guaranteed to get a laugh like baby poop, spit-up, and drug reps, but that’s not the point. The point is that no one would listen to vapid celebrities spouting antivaccine rhetoric if they didn’t have the support of a couple of actual pediatricians (let’s call them “Dr. Rob” and “Dr. Kay”) who’ve made lucrative careers selling pseudoscientific, legitimate-sounding arguments with all the integrity of, well, baby poop.

I know these guys  are tempted to rest on their laurels, having done their fair share to ensure that the next generation of doctors gets firsthand experience of measles and whooping cough, but thanks to a new study, they’re going to have to step up their game.  In order to argue against vaccines, you need to convince people of two things that are patently false: that vaccines are somehow dangerous, and that vaccine-preventable diseases are somehow safe. Oh, and one more: that you are somehow credible.

In order to better define what we mean when we say that vaccines are “safe,” Margaret A. Maglione, MPP of the Rand Corporation evaluated 20,478 studies of vaccine side effects. I can only assume that Ms. Maglione has no hobbies. The results would surprise only those people who have shelled out good money for books full of bad science.

Let me sum up: Measles/mumps/rubella vaccine does not cause autism, but it can cause febrile seizures which, unlike measles, mumps, and rubella, are harmless. (“Dr. Kay” doesn’t think measles is so bad because, you know, since no one he knows has died of it yet.) Varicella vaccine can cause problems for immunocompromised patients, which is why we don’t give it to immunocompromised patients. Rotavirus vaccine may cause very rare cases of intussusception, which must be weighed against its ability to prevent nearly 70,000 hospitalizations and 60 deaths a year in the U.S. alone.

Of course, I don’t think for a minute that solid science will cut into anyone’s book sales or the growing rates of preventable life-threatening diseases. If we’ve learned one thing from recent history, it’s that facts are never a barrier when people have a vested emotional or financial interest in ignoring them. After all, have you ever seen a baby run out of poop?

Kids' size

There are some experiences that really should wait for adulthood to be fully enjoyed: drinking champagne, gambling in Las Vegas, standing in line at the DMV. To this list I propose we add looking critically at your body. Kids should still just be amazed to have a belly button, not looking in the mirror and wondering how they can lose some of that applesauce weight. A new study out of Australia, however, suggests that body dissatisfaction starts at an alarmingly young age: 8-9 years old. And that’s only because that’s the age group the authors studied. For all we know, there are infants out there comparing themselves to Cabbage Patch Kids and thinking, “I wish my cheeks weren’t so chubby...”

The study, headed by Dr. Ben Edwards of the Australian Institute of Family Studies, tracked more than 4,000 children from age 8 to age 11 years, comparing their perceptions of their bodies to their actual sizes. More than half the children said they desired a body size that was slightly thinner than average, making me wonder what sort of scrawny superheroes they show on Australian television. By age 11, 61% of boys and 56% of girls had tried to do something to manage their weight, with the most effective intervention being “not moving to America.”

Just like adults, kids who were unhappy with their bodies also had more problems being social and enjoying exercise. I think it’s tragic that children this young are already developing body issues, and in a country with distractions as amazing as actual kangaroos! And of course it won’t be long before the hucksters exploit this market: Who wants a Garcinia gummy?!

Framed

In school, kids used to call me “four-eyes.” Then I’d  explain calmly that I didn’t actually have four eyes, it was just that due to the high refractive index of my glasses, light traveling at certain angles would produce duplicate images, which I’d then go on to demonstrate with a simple diagram and a protractor, which did nothing to stop the name-calling. Now a group of ophthalmologists from Germany have used science and technology to prove that the stereotype of the squinting intellectual is based in truth. I hate stereotypes, and anyway, could anything be more German?

The study found a strong correlation between years spent in school and myopia, bolstering theories that staying indoors and staring at books actually contribute to the changes in eye structure that cause nearsightedness. The authors suggest that if kids spend more time outdoors, fewer of them will need glasses. It’s already too late to save two of our children from my fate, but I think taking away the iPhones is a good start, and if that doesn’t work, there’s always that walk in the desert.

 

 

David L. Hill, M.D., FAAP, is the author of Dad to Dad: Parenting Like a Pro (AAP Publishing, 2012). He is also vice president of Cape Fear Pediatrics in Wilmington, N.C., and  adjunct assistant professor of pediatrics at the University of North Carolina at Chapel Hill. He serves as Program Director for the AAP Council on Communications and Media and as an executive committee member of the North Carolina Pediatric Society. He has recorded commentaries for NPR's All Things Considered and provided content for various print, television, and Internet outlets.

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Communication and collaboration: An elusive goal

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In recent months I’ve participated in several system-level efforts to reduce avoidable readmissions, with considerable focus placed upon handoff communication. Over the arc of my career, handoff communication has become increasingly important as inpatient care becomes more fragmented, resulting in several national initiatives. To date, there has been no such effort placed upon communication during the hospitalization.

The Joint Commission has estimated that up to 70% of sentinel events have poor interprofessional communication as a contributing factor. HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) domains emphasize communication between physicians, nurses, and patients. Patient care suffers when health care teams do not communicate effectively, and patient satisfaction follows suit.

A few recent examples from the palliative care service:

• A 54-year-old male hospitalized with cord compression secondary to malignancy and infection was evaluated by five different surgical subspecialists over a 6-day period. An additional 4 days passed before the surgeons were able to speak and agree upon a plan.

• A 16-year-old girl with epilepsy was admitted after elective orthognathic surgery. It took 2 weeks of effort (preoperatively) on the part of her parents to ensure that the surgeon and neurologist developed a plan for antiepileptic therapy while the patient was NPO for 5 days.

• An ethics case conference was called to discuss the case of a 62-year-old woman with cirrhosis and sepsis. Two of the providers involved disagreed over the patient’s prognosis and whether enteral nutrition should be continued. At the case conference, the providers were able to discuss the case face to face, and the issue was resolved. Prior to the meeting, they had not discussed the case except through progress notes.

It is curious that, in the age of nearly continuous communication via text, e-mail, Internet, and even wearable devices, we physicians have such difficulty having a quick conversation about a patient over the phone. How can this be? In my practice, I have almost no problem reaching my colleagues when there is an emergency. In the nonemergent situation, however, it is more complicated. I don’t want to pull my colleague away from a patient (whether office- or hospital-based) for an important, but nonurgent matter. For my hospital-based colleagues, there is no office staff with whom to leave a message.

As we are all being asked to see more patients, the time for reviewing charts and returning calls is progressively reduced. Standard text messaging is not HIPAA compliant; however, there are fee-based HIPAA-compliant text applications. Our local county medical society offers this as a benefit of membership, but to date only a minority of my colleagues are users.

As we move toward more team-based care and pay for performance, it is imperative for physicians to agree upon standards for communication and for health care systems to invest in infrastructure to facilitate effective communication and collaboration. If we fail to do so, it is likely that external forces (third-party payers, regulatory agencies, etc.) will impose their own standards, without our input.

Dr. Fredholm and colleague Dr. Stephen Bekanich are codirectors of Seton Palliative Care, part of the University of Texas Southwestern Residency Programs in Austin. They alternate contributions to the monthly Palliatively Speaking blog.

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In recent months I’ve participated in several system-level efforts to reduce avoidable readmissions, with considerable focus placed upon handoff communication. Over the arc of my career, handoff communication has become increasingly important as inpatient care becomes more fragmented, resulting in several national initiatives. To date, there has been no such effort placed upon communication during the hospitalization.

The Joint Commission has estimated that up to 70% of sentinel events have poor interprofessional communication as a contributing factor. HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) domains emphasize communication between physicians, nurses, and patients. Patient care suffers when health care teams do not communicate effectively, and patient satisfaction follows suit.

A few recent examples from the palliative care service:

• A 54-year-old male hospitalized with cord compression secondary to malignancy and infection was evaluated by five different surgical subspecialists over a 6-day period. An additional 4 days passed before the surgeons were able to speak and agree upon a plan.

• A 16-year-old girl with epilepsy was admitted after elective orthognathic surgery. It took 2 weeks of effort (preoperatively) on the part of her parents to ensure that the surgeon and neurologist developed a plan for antiepileptic therapy while the patient was NPO for 5 days.

• An ethics case conference was called to discuss the case of a 62-year-old woman with cirrhosis and sepsis. Two of the providers involved disagreed over the patient’s prognosis and whether enteral nutrition should be continued. At the case conference, the providers were able to discuss the case face to face, and the issue was resolved. Prior to the meeting, they had not discussed the case except through progress notes.

It is curious that, in the age of nearly continuous communication via text, e-mail, Internet, and even wearable devices, we physicians have such difficulty having a quick conversation about a patient over the phone. How can this be? In my practice, I have almost no problem reaching my colleagues when there is an emergency. In the nonemergent situation, however, it is more complicated. I don’t want to pull my colleague away from a patient (whether office- or hospital-based) for an important, but nonurgent matter. For my hospital-based colleagues, there is no office staff with whom to leave a message.

As we are all being asked to see more patients, the time for reviewing charts and returning calls is progressively reduced. Standard text messaging is not HIPAA compliant; however, there are fee-based HIPAA-compliant text applications. Our local county medical society offers this as a benefit of membership, but to date only a minority of my colleagues are users.

As we move toward more team-based care and pay for performance, it is imperative for physicians to agree upon standards for communication and for health care systems to invest in infrastructure to facilitate effective communication and collaboration. If we fail to do so, it is likely that external forces (third-party payers, regulatory agencies, etc.) will impose their own standards, without our input.

Dr. Fredholm and colleague Dr. Stephen Bekanich are codirectors of Seton Palliative Care, part of the University of Texas Southwestern Residency Programs in Austin. They alternate contributions to the monthly Palliatively Speaking blog.

In recent months I’ve participated in several system-level efforts to reduce avoidable readmissions, with considerable focus placed upon handoff communication. Over the arc of my career, handoff communication has become increasingly important as inpatient care becomes more fragmented, resulting in several national initiatives. To date, there has been no such effort placed upon communication during the hospitalization.

The Joint Commission has estimated that up to 70% of sentinel events have poor interprofessional communication as a contributing factor. HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) domains emphasize communication between physicians, nurses, and patients. Patient care suffers when health care teams do not communicate effectively, and patient satisfaction follows suit.

A few recent examples from the palliative care service:

• A 54-year-old male hospitalized with cord compression secondary to malignancy and infection was evaluated by five different surgical subspecialists over a 6-day period. An additional 4 days passed before the surgeons were able to speak and agree upon a plan.

• A 16-year-old girl with epilepsy was admitted after elective orthognathic surgery. It took 2 weeks of effort (preoperatively) on the part of her parents to ensure that the surgeon and neurologist developed a plan for antiepileptic therapy while the patient was NPO for 5 days.

• An ethics case conference was called to discuss the case of a 62-year-old woman with cirrhosis and sepsis. Two of the providers involved disagreed over the patient’s prognosis and whether enteral nutrition should be continued. At the case conference, the providers were able to discuss the case face to face, and the issue was resolved. Prior to the meeting, they had not discussed the case except through progress notes.

It is curious that, in the age of nearly continuous communication via text, e-mail, Internet, and even wearable devices, we physicians have such difficulty having a quick conversation about a patient over the phone. How can this be? In my practice, I have almost no problem reaching my colleagues when there is an emergency. In the nonemergent situation, however, it is more complicated. I don’t want to pull my colleague away from a patient (whether office- or hospital-based) for an important, but nonurgent matter. For my hospital-based colleagues, there is no office staff with whom to leave a message.

As we are all being asked to see more patients, the time for reviewing charts and returning calls is progressively reduced. Standard text messaging is not HIPAA compliant; however, there are fee-based HIPAA-compliant text applications. Our local county medical society offers this as a benefit of membership, but to date only a minority of my colleagues are users.

As we move toward more team-based care and pay for performance, it is imperative for physicians to agree upon standards for communication and for health care systems to invest in infrastructure to facilitate effective communication and collaboration. If we fail to do so, it is likely that external forces (third-party payers, regulatory agencies, etc.) will impose their own standards, without our input.

Dr. Fredholm and colleague Dr. Stephen Bekanich are codirectors of Seton Palliative Care, part of the University of Texas Southwestern Residency Programs in Austin. They alternate contributions to the monthly Palliatively Speaking blog.

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Inaccuracy plagues mobile blood pressure devices, videos

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Separate studies related to hypertension send cautionary messages about smartphone-connected blood pressure cuffs and the quality of videos that patients see online about hypertension.

In one study, readings from three smartphone-connected blood pressure cuffs produced a wide range of measurements in an individual patient, raising questions about the apps’ accuracy even though those brands of devices previously had been validated. A separate survey of videos about hypertension posted on YouTube found lots of misleading information, often in the most popular videos.

Investigators presented the studies at the annual meeting of the American Society of Hypertension in New York.

Dr. Clarence Grim

Dr. Clarence E. Grim, an endocrinologist and former professor of medicine at the Medical College of Wisconsin, Milwaukee, tested three devices that connect to iPhones to enable patients to measure their blood pressure, store the results, and send the readings to others. Quality validation studies have been published for all three using international hypertension protocols, he said, and each passed muster with the Food and Drug Administration.

In multiple sessions over a 3-month period, Dr. Grim took his own blood pressure five times per session after being seated for 5 minutes, using the iHealth BP3 upper arm cuff, the iHealth BP7 wrist cuff, or the Withings upper arm blood pressure monitor. For reference measurements, he used a Tycos TR-2 Home Aneroid with an attached stethoscope for auscultatory measurements, validated against a mercury manometer.

In comparison with a reference systolic pressure of 138 using the auscultatory method, measurements using the iHealth arm device ranged from 127 to 158 mm Hg, with an average error of 8 mm Hg higher than the reference pressure. Measurements using the iHealth wrist device ranged from 123 to 164 mm Hg, with an average error of 13 mm Hg higher than the reference. Measurements using the Withings device ranged from 126 to 159 mm Hg. Although the average pressure with the Withings device did not differ significantly from the reference pressure, when there were errors, they tended to be large, he reported in an interview.

Diastolic pressure readings similarly were "not acceptable" due to wide variation, Dr. Grim said. With a reference diastolic pressure of 88 mm Hg, readings from either the iHealth arm device or the Withings device ranged from 80 to 100 mm Hg. With a reference diastolic pressure of 92 mm Hg, the iHealth wrist device readings ranged from 92 to 110 mm Hg.

No one should rely on a single blood pressure reading whether using a home device or the auscultatory method, Dr. Grim said. He’d prefer that automated devices be set to take three to five readings at a session. Anyone who chooses to use one of the three devices he tested should have a clinician check that the device is accurate on them, but the best way to test this is not clear, he added.

"I still have not found an automatic blood pressure device that is as accurate as auscultatory readings on me," he said.

Dr. Nilay Kumar, a hospitalist for Cambridge (Mass.) Health Alliance, separately reported at the meeting that he searched the popular video-sharing website YouTube using the terms "hypertension" and "high blood pressure." He and his associates analyzed English-language videos from the first 10 pages of search results for each term, comprising 209 videos of the 361,200 possible search results, and designated each video as useful, misleading, or a video of personal experiences.

While most were deemed useful (63%), 33% were misleading, and 4% represented patients’ personal experiences with hypertension (J. Am. Soc. Hypertens. 2014;8:e14-e15).

Cumulatively, the videos had been viewed more than 5.6 million times. Their usefulness did not correlate with the number of views per day, the number of "likes" or "dislikes" indicated by viewers, or comments left on the sites, he said in an e-mail interview. In fact, misleading videos had the highest numbers of views per day. Misleading videos were more likely to include advertisements for products for sale (52%), and 70% of misleading videos contained coverage of alternative treatments, often for products that are not recommended by American Heart Association guidelines.

The source of the video, however, did predict its usefulness. "Patients should trust videos from authoritative sources such as universities, professional organizations, and health information websites," Dr. Kumar said.

Dr. Grim and Dr. Kumar reported having no financial disclosures.

[email protected]

On Twitter @sherryboschert

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Separate studies related to hypertension send cautionary messages about smartphone-connected blood pressure cuffs and the quality of videos that patients see online about hypertension.

In one study, readings from three smartphone-connected blood pressure cuffs produced a wide range of measurements in an individual patient, raising questions about the apps’ accuracy even though those brands of devices previously had been validated. A separate survey of videos about hypertension posted on YouTube found lots of misleading information, often in the most popular videos.

Investigators presented the studies at the annual meeting of the American Society of Hypertension in New York.

Dr. Clarence Grim

Dr. Clarence E. Grim, an endocrinologist and former professor of medicine at the Medical College of Wisconsin, Milwaukee, tested three devices that connect to iPhones to enable patients to measure their blood pressure, store the results, and send the readings to others. Quality validation studies have been published for all three using international hypertension protocols, he said, and each passed muster with the Food and Drug Administration.

In multiple sessions over a 3-month period, Dr. Grim took his own blood pressure five times per session after being seated for 5 minutes, using the iHealth BP3 upper arm cuff, the iHealth BP7 wrist cuff, or the Withings upper arm blood pressure monitor. For reference measurements, he used a Tycos TR-2 Home Aneroid with an attached stethoscope for auscultatory measurements, validated against a mercury manometer.

In comparison with a reference systolic pressure of 138 using the auscultatory method, measurements using the iHealth arm device ranged from 127 to 158 mm Hg, with an average error of 8 mm Hg higher than the reference pressure. Measurements using the iHealth wrist device ranged from 123 to 164 mm Hg, with an average error of 13 mm Hg higher than the reference. Measurements using the Withings device ranged from 126 to 159 mm Hg. Although the average pressure with the Withings device did not differ significantly from the reference pressure, when there were errors, they tended to be large, he reported in an interview.

Diastolic pressure readings similarly were "not acceptable" due to wide variation, Dr. Grim said. With a reference diastolic pressure of 88 mm Hg, readings from either the iHealth arm device or the Withings device ranged from 80 to 100 mm Hg. With a reference diastolic pressure of 92 mm Hg, the iHealth wrist device readings ranged from 92 to 110 mm Hg.

No one should rely on a single blood pressure reading whether using a home device or the auscultatory method, Dr. Grim said. He’d prefer that automated devices be set to take three to five readings at a session. Anyone who chooses to use one of the three devices he tested should have a clinician check that the device is accurate on them, but the best way to test this is not clear, he added.

"I still have not found an automatic blood pressure device that is as accurate as auscultatory readings on me," he said.

Dr. Nilay Kumar, a hospitalist for Cambridge (Mass.) Health Alliance, separately reported at the meeting that he searched the popular video-sharing website YouTube using the terms "hypertension" and "high blood pressure." He and his associates analyzed English-language videos from the first 10 pages of search results for each term, comprising 209 videos of the 361,200 possible search results, and designated each video as useful, misleading, or a video of personal experiences.

While most were deemed useful (63%), 33% were misleading, and 4% represented patients’ personal experiences with hypertension (J. Am. Soc. Hypertens. 2014;8:e14-e15).

Cumulatively, the videos had been viewed more than 5.6 million times. Their usefulness did not correlate with the number of views per day, the number of "likes" or "dislikes" indicated by viewers, or comments left on the sites, he said in an e-mail interview. In fact, misleading videos had the highest numbers of views per day. Misleading videos were more likely to include advertisements for products for sale (52%), and 70% of misleading videos contained coverage of alternative treatments, often for products that are not recommended by American Heart Association guidelines.

The source of the video, however, did predict its usefulness. "Patients should trust videos from authoritative sources such as universities, professional organizations, and health information websites," Dr. Kumar said.

Dr. Grim and Dr. Kumar reported having no financial disclosures.

[email protected]

On Twitter @sherryboschert

Separate studies related to hypertension send cautionary messages about smartphone-connected blood pressure cuffs and the quality of videos that patients see online about hypertension.

In one study, readings from three smartphone-connected blood pressure cuffs produced a wide range of measurements in an individual patient, raising questions about the apps’ accuracy even though those brands of devices previously had been validated. A separate survey of videos about hypertension posted on YouTube found lots of misleading information, often in the most popular videos.

Investigators presented the studies at the annual meeting of the American Society of Hypertension in New York.

Dr. Clarence Grim

Dr. Clarence E. Grim, an endocrinologist and former professor of medicine at the Medical College of Wisconsin, Milwaukee, tested three devices that connect to iPhones to enable patients to measure their blood pressure, store the results, and send the readings to others. Quality validation studies have been published for all three using international hypertension protocols, he said, and each passed muster with the Food and Drug Administration.

In multiple sessions over a 3-month period, Dr. Grim took his own blood pressure five times per session after being seated for 5 minutes, using the iHealth BP3 upper arm cuff, the iHealth BP7 wrist cuff, or the Withings upper arm blood pressure monitor. For reference measurements, he used a Tycos TR-2 Home Aneroid with an attached stethoscope for auscultatory measurements, validated against a mercury manometer.

In comparison with a reference systolic pressure of 138 using the auscultatory method, measurements using the iHealth arm device ranged from 127 to 158 mm Hg, with an average error of 8 mm Hg higher than the reference pressure. Measurements using the iHealth wrist device ranged from 123 to 164 mm Hg, with an average error of 13 mm Hg higher than the reference. Measurements using the Withings device ranged from 126 to 159 mm Hg. Although the average pressure with the Withings device did not differ significantly from the reference pressure, when there were errors, they tended to be large, he reported in an interview.

Diastolic pressure readings similarly were "not acceptable" due to wide variation, Dr. Grim said. With a reference diastolic pressure of 88 mm Hg, readings from either the iHealth arm device or the Withings device ranged from 80 to 100 mm Hg. With a reference diastolic pressure of 92 mm Hg, the iHealth wrist device readings ranged from 92 to 110 mm Hg.

No one should rely on a single blood pressure reading whether using a home device or the auscultatory method, Dr. Grim said. He’d prefer that automated devices be set to take three to five readings at a session. Anyone who chooses to use one of the three devices he tested should have a clinician check that the device is accurate on them, but the best way to test this is not clear, he added.

"I still have not found an automatic blood pressure device that is as accurate as auscultatory readings on me," he said.

Dr. Nilay Kumar, a hospitalist for Cambridge (Mass.) Health Alliance, separately reported at the meeting that he searched the popular video-sharing website YouTube using the terms "hypertension" and "high blood pressure." He and his associates analyzed English-language videos from the first 10 pages of search results for each term, comprising 209 videos of the 361,200 possible search results, and designated each video as useful, misleading, or a video of personal experiences.

While most were deemed useful (63%), 33% were misleading, and 4% represented patients’ personal experiences with hypertension (J. Am. Soc. Hypertens. 2014;8:e14-e15).

Cumulatively, the videos had been viewed more than 5.6 million times. Their usefulness did not correlate with the number of views per day, the number of "likes" or "dislikes" indicated by viewers, or comments left on the sites, he said in an e-mail interview. In fact, misleading videos had the highest numbers of views per day. Misleading videos were more likely to include advertisements for products for sale (52%), and 70% of misleading videos contained coverage of alternative treatments, often for products that are not recommended by American Heart Association guidelines.

The source of the video, however, did predict its usefulness. "Patients should trust videos from authoritative sources such as universities, professional organizations, and health information websites," Dr. Kumar said.

Dr. Grim and Dr. Kumar reported having no financial disclosures.

[email protected]

On Twitter @sherryboschert

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Daily inhaled corticosteroids marginally suppress children’s growth

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Daily use of low- to medium-dose inhaled corticosteroids for mild to moderate persistent asthma suppresses growth to a "small" degree in children of all ages, according to a Cochrane review published online July 16 in the Cochrane Database of Systematic Reviews.

This level of use was associated with a mean reduction of 0.48 cm per year in linear growth velocity during the first year of treatment, against a background average growth rate of 6-9 cm per year. The growth suppression was less pronounced in subsequent years of treatment, and the magnitude of growth suppression was more strongly related to the particular drug used than to the dose or delivery device, said Dr. Linjie Zhang of the Federal University of Rio Grande (Brazil) and his associates.

©xavier gallego morel/fotolia.com
Daily use of low- to medium-dose inhaled corticosteroids suppresses growth to a "small" degree in children, according to the review.

"The evidence we reviewed suggests that children treated daily with inhaled corticosteroids may grow approximately half a centimeter less during the first year of treatment. But this effect is less pronounced in subsequent years, is not cumulative, and seems minor compared with the known benefits of the drugs for controlling asthma and ensuring full lung growth," Dr. Zhang said in a press statement accompanying the report.

The investigators undertook this comprehensive review of the literature and metaanalysis because of persistent concerns about possible adverse effects of inhaled corticosteroids on children’s growth and because several recent randomized trials have examined the issue and have assessed newly available agents and modes of delivery. They identified 25 good-quality, parallel-group, randomized clinical trials involving 8,471 children up to age 18, of whom 5,128 were treated with inhaled corticosteroids and 3,343 were treated with nonsteroidal anti-inflammatory drugs or placebo and served as controls.

Most of the trials were blinded, and most were multicenter. Seventeen of the 25 were funded by pharmaceutical companies.

The participating children used beclomethasone, budesonide, ciclesonide, flunisolide, fluticasone, or mometasone, delivered by any type of inhalation device, and were followed for 3 months to 6 years.

All six inhaled corticosteroids were found to suppress linear growth velocity during 1 year of treatment, which was the primary outcome of interest. They all also suppressed growth as measured by the secondary outcomes of change in height standard deviation score over time and change from baseline in height over time. These effects were less pronounced in subsequent years of treatment, but persisted until patients reached their adult height.

The one study that followed prepubescent participants into adulthood showed that those who used inhaled corticosteroids had a mean reduction of 1.2 cm in adult height, compared with those who did not.

Daily dose, delivery device, and patient age had had no significant impact on the magnitude of growth suppression. A small number of studies that compared the various corticosteroids against each other showed that beclomethasone and budesonide were somewhat more potent growth suppressors, compared with the other four agents. However, a meta-analysis is not the best method for exploring these issues, and data from more head-to-head randomized trials are required to confirm these findings, Dr. Zhang and his associates noted (Cochrane Database Systematic Rev. 2014 July 16 [doi:10.1002/I4651858.CD009471.pub2]).

Their findings indicate that inhaled corticosteroids should be prescribed at the lowest effective dose. "Moreover, it is prudent to monitor linear growth in children treated with inhaled corticosteroids, given that individual susceptibility to these drugs may vary considerably," the investigators added.

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Daily use of low- to medium-dose inhaled corticosteroids for mild to moderate persistent asthma suppresses growth to a "small" degree in children of all ages, according to a Cochrane review published online July 16 in the Cochrane Database of Systematic Reviews.

This level of use was associated with a mean reduction of 0.48 cm per year in linear growth velocity during the first year of treatment, against a background average growth rate of 6-9 cm per year. The growth suppression was less pronounced in subsequent years of treatment, and the magnitude of growth suppression was more strongly related to the particular drug used than to the dose or delivery device, said Dr. Linjie Zhang of the Federal University of Rio Grande (Brazil) and his associates.

©xavier gallego morel/fotolia.com
Daily use of low- to medium-dose inhaled corticosteroids suppresses growth to a "small" degree in children, according to the review.

"The evidence we reviewed suggests that children treated daily with inhaled corticosteroids may grow approximately half a centimeter less during the first year of treatment. But this effect is less pronounced in subsequent years, is not cumulative, and seems minor compared with the known benefits of the drugs for controlling asthma and ensuring full lung growth," Dr. Zhang said in a press statement accompanying the report.

The investigators undertook this comprehensive review of the literature and metaanalysis because of persistent concerns about possible adverse effects of inhaled corticosteroids on children’s growth and because several recent randomized trials have examined the issue and have assessed newly available agents and modes of delivery. They identified 25 good-quality, parallel-group, randomized clinical trials involving 8,471 children up to age 18, of whom 5,128 were treated with inhaled corticosteroids and 3,343 were treated with nonsteroidal anti-inflammatory drugs or placebo and served as controls.

Most of the trials were blinded, and most were multicenter. Seventeen of the 25 were funded by pharmaceutical companies.

The participating children used beclomethasone, budesonide, ciclesonide, flunisolide, fluticasone, or mometasone, delivered by any type of inhalation device, and were followed for 3 months to 6 years.

All six inhaled corticosteroids were found to suppress linear growth velocity during 1 year of treatment, which was the primary outcome of interest. They all also suppressed growth as measured by the secondary outcomes of change in height standard deviation score over time and change from baseline in height over time. These effects were less pronounced in subsequent years of treatment, but persisted until patients reached their adult height.

The one study that followed prepubescent participants into adulthood showed that those who used inhaled corticosteroids had a mean reduction of 1.2 cm in adult height, compared with those who did not.

Daily dose, delivery device, and patient age had had no significant impact on the magnitude of growth suppression. A small number of studies that compared the various corticosteroids against each other showed that beclomethasone and budesonide were somewhat more potent growth suppressors, compared with the other four agents. However, a meta-analysis is not the best method for exploring these issues, and data from more head-to-head randomized trials are required to confirm these findings, Dr. Zhang and his associates noted (Cochrane Database Systematic Rev. 2014 July 16 [doi:10.1002/I4651858.CD009471.pub2]).

Their findings indicate that inhaled corticosteroids should be prescribed at the lowest effective dose. "Moreover, it is prudent to monitor linear growth in children treated with inhaled corticosteroids, given that individual susceptibility to these drugs may vary considerably," the investigators added.

Daily use of low- to medium-dose inhaled corticosteroids for mild to moderate persistent asthma suppresses growth to a "small" degree in children of all ages, according to a Cochrane review published online July 16 in the Cochrane Database of Systematic Reviews.

This level of use was associated with a mean reduction of 0.48 cm per year in linear growth velocity during the first year of treatment, against a background average growth rate of 6-9 cm per year. The growth suppression was less pronounced in subsequent years of treatment, and the magnitude of growth suppression was more strongly related to the particular drug used than to the dose or delivery device, said Dr. Linjie Zhang of the Federal University of Rio Grande (Brazil) and his associates.

©xavier gallego morel/fotolia.com
Daily use of low- to medium-dose inhaled corticosteroids suppresses growth to a "small" degree in children, according to the review.

"The evidence we reviewed suggests that children treated daily with inhaled corticosteroids may grow approximately half a centimeter less during the first year of treatment. But this effect is less pronounced in subsequent years, is not cumulative, and seems minor compared with the known benefits of the drugs for controlling asthma and ensuring full lung growth," Dr. Zhang said in a press statement accompanying the report.

The investigators undertook this comprehensive review of the literature and metaanalysis because of persistent concerns about possible adverse effects of inhaled corticosteroids on children’s growth and because several recent randomized trials have examined the issue and have assessed newly available agents and modes of delivery. They identified 25 good-quality, parallel-group, randomized clinical trials involving 8,471 children up to age 18, of whom 5,128 were treated with inhaled corticosteroids and 3,343 were treated with nonsteroidal anti-inflammatory drugs or placebo and served as controls.

Most of the trials were blinded, and most were multicenter. Seventeen of the 25 were funded by pharmaceutical companies.

The participating children used beclomethasone, budesonide, ciclesonide, flunisolide, fluticasone, or mometasone, delivered by any type of inhalation device, and were followed for 3 months to 6 years.

All six inhaled corticosteroids were found to suppress linear growth velocity during 1 year of treatment, which was the primary outcome of interest. They all also suppressed growth as measured by the secondary outcomes of change in height standard deviation score over time and change from baseline in height over time. These effects were less pronounced in subsequent years of treatment, but persisted until patients reached their adult height.

The one study that followed prepubescent participants into adulthood showed that those who used inhaled corticosteroids had a mean reduction of 1.2 cm in adult height, compared with those who did not.

Daily dose, delivery device, and patient age had had no significant impact on the magnitude of growth suppression. A small number of studies that compared the various corticosteroids against each other showed that beclomethasone and budesonide were somewhat more potent growth suppressors, compared with the other four agents. However, a meta-analysis is not the best method for exploring these issues, and data from more head-to-head randomized trials are required to confirm these findings, Dr. Zhang and his associates noted (Cochrane Database Systematic Rev. 2014 July 16 [doi:10.1002/I4651858.CD009471.pub2]).

Their findings indicate that inhaled corticosteroids should be prescribed at the lowest effective dose. "Moreover, it is prudent to monitor linear growth in children treated with inhaled corticosteroids, given that individual susceptibility to these drugs may vary considerably," the investigators added.

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Major finding: All six inhaled corticosteroids in this review were found to suppress linear growth velocity during 1 year of treatment; they all also suppressed growth as measured by the secondary outcomes of change in height standard deviation score over time and change from baseline in height over time.

Data source: A comprehensive meta-analysis of 25 good-quality, parallel-group, randomized clinical trials involving 8,471 children of all ages with mild to moderate persistent asthma whose growth was assessed for up to 6 years of follow-up.

Disclosures: Dr. Zhang and his associates reported no financial conflicts of interest.

Summer care for atopic skin

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Summer months can be dreadful for patients with atopic dermatitis. The chlorine, heat, and humidity can lead to flares. Furthermore, noncompliance with skin care regimens because of changing summer routines, travel, and the use of hotel products can exacerbate even the calmest skin disease.

Share these tips with your patients to help them keep their atopic skin under control in the summer heat, and stop flares before they start.

• Rinse the skin well after swimming. Chlorine and saltwater can dry out the skin. Showers after swimming in chlorinated pools can help retain the skin’s natural oils.

• Avoid hot tubs. Cracks and fissures in atopic skin can become infected in hot tubs with Staphylococcus and Pseudomonas. Advise your atopic patients to avoid hot tubs, even if they claim the tubs have been cleaned.

• Bring your own products. Many soaps and shower gels available in hotels and resorts are extremely drying, and may contain ingredients that could irritate atopic skin.

• Don’t switch from thick creams to thin lotions just because it is summer. Remind your patients that a thin lotion does not provide the same occlusive and humectant properties as thicker creams, although they are not as easy to apply, and can feel thick and sticky on the skin with humidity.

• In case of an active eczema flare, topical steroids should be used and sun exposure should be avoided. Topical steroids are the most effective treatment when used correctly. However, any occurrence of hypopigmentation as a result of their use becomes more evident if the skin tans around the area of treatment.

• Wear physical sunscreen. This seems obvious, but most chemical blockers – even the formulations made for babies – can burn on cracked, inflamed skin. Instead, stress to your patients that they use a physical blocker made of pure titanium dioxide or zinc oxide on inflamed skin.

• Oral steroids and sun do not mix. Oral steroids can be potent photosensitizers. If they are needed, UV exposure should be avoided.

Dr. Talakoub and Dr. Wesley are co-contributors to a monthly Aesthetic Dermatology column in Skin & Allergy News. Dr. Talakoub is in private practice at McLean (Va.) Dermatology Center. Dr. Wesley practices dermatology in Beverly Hills, Calif. This month’s column is by Dr. Talakoub.

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Summer months can be dreadful for patients with atopic dermatitis. The chlorine, heat, and humidity can lead to flares. Furthermore, noncompliance with skin care regimens because of changing summer routines, travel, and the use of hotel products can exacerbate even the calmest skin disease.

Share these tips with your patients to help them keep their atopic skin under control in the summer heat, and stop flares before they start.

• Rinse the skin well after swimming. Chlorine and saltwater can dry out the skin. Showers after swimming in chlorinated pools can help retain the skin’s natural oils.

• Avoid hot tubs. Cracks and fissures in atopic skin can become infected in hot tubs with Staphylococcus and Pseudomonas. Advise your atopic patients to avoid hot tubs, even if they claim the tubs have been cleaned.

• Bring your own products. Many soaps and shower gels available in hotels and resorts are extremely drying, and may contain ingredients that could irritate atopic skin.

• Don’t switch from thick creams to thin lotions just because it is summer. Remind your patients that a thin lotion does not provide the same occlusive and humectant properties as thicker creams, although they are not as easy to apply, and can feel thick and sticky on the skin with humidity.

• In case of an active eczema flare, topical steroids should be used and sun exposure should be avoided. Topical steroids are the most effective treatment when used correctly. However, any occurrence of hypopigmentation as a result of their use becomes more evident if the skin tans around the area of treatment.

• Wear physical sunscreen. This seems obvious, but most chemical blockers – even the formulations made for babies – can burn on cracked, inflamed skin. Instead, stress to your patients that they use a physical blocker made of pure titanium dioxide or zinc oxide on inflamed skin.

• Oral steroids and sun do not mix. Oral steroids can be potent photosensitizers. If they are needed, UV exposure should be avoided.

Dr. Talakoub and Dr. Wesley are co-contributors to a monthly Aesthetic Dermatology column in Skin & Allergy News. Dr. Talakoub is in private practice at McLean (Va.) Dermatology Center. Dr. Wesley practices dermatology in Beverly Hills, Calif. This month’s column is by Dr. Talakoub.

Summer months can be dreadful for patients with atopic dermatitis. The chlorine, heat, and humidity can lead to flares. Furthermore, noncompliance with skin care regimens because of changing summer routines, travel, and the use of hotel products can exacerbate even the calmest skin disease.

Share these tips with your patients to help them keep their atopic skin under control in the summer heat, and stop flares before they start.

• Rinse the skin well after swimming. Chlorine and saltwater can dry out the skin. Showers after swimming in chlorinated pools can help retain the skin’s natural oils.

• Avoid hot tubs. Cracks and fissures in atopic skin can become infected in hot tubs with Staphylococcus and Pseudomonas. Advise your atopic patients to avoid hot tubs, even if they claim the tubs have been cleaned.

• Bring your own products. Many soaps and shower gels available in hotels and resorts are extremely drying, and may contain ingredients that could irritate atopic skin.

• Don’t switch from thick creams to thin lotions just because it is summer. Remind your patients that a thin lotion does not provide the same occlusive and humectant properties as thicker creams, although they are not as easy to apply, and can feel thick and sticky on the skin with humidity.

• In case of an active eczema flare, topical steroids should be used and sun exposure should be avoided. Topical steroids are the most effective treatment when used correctly. However, any occurrence of hypopigmentation as a result of their use becomes more evident if the skin tans around the area of treatment.

• Wear physical sunscreen. This seems obvious, but most chemical blockers – even the formulations made for babies – can burn on cracked, inflamed skin. Instead, stress to your patients that they use a physical blocker made of pure titanium dioxide or zinc oxide on inflamed skin.

• Oral steroids and sun do not mix. Oral steroids can be potent photosensitizers. If they are needed, UV exposure should be avoided.

Dr. Talakoub and Dr. Wesley are co-contributors to a monthly Aesthetic Dermatology column in Skin & Allergy News. Dr. Talakoub is in private practice at McLean (Va.) Dermatology Center. Dr. Wesley practices dermatology in Beverly Hills, Calif. This month’s column is by Dr. Talakoub.

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Steps to optimizing skin care retail in your practice

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I have been writing Cosmeceutical Critique for more than a decade, and over the years I have received many calls and e-mails about the column. The most frequent question is, "I read your column every month and understand the ingredient science, but I still do not know what products to sell in my practice. Can you help?" For this reason, I will begin to add columns that discuss the process of skin care retail, and how to choose which products to sell. I admit that finding effective products and designing the right regimen for each patient are daunting tasks, but I have simplified the process out of necessity in my own Miami practice.

The goal is to achieve good patient outcomes with minimal side effects, which strengthens the physician-patient relationship. In order to achieve this goal, you need to find the most efficacious products and properly match them to your patient’s skin type. In addition, patients must be compliant with the prescribed regimen. If only it were that simple. The difficulty in separating fact (science) from fiction (marketing claims), time constraints with each patient, and the need for staff training can complicate this process.

In my practice, we use the Skin Type Solutions system that I developed to match skin care products for each skin type (

    <cf number="\"2\"">’</cf>

Fitzpatricks Dermatology in General Medicine, 8th Ed., 2012, Ch. 250, p. 1343).This system accurately determines a patient’s Baumann Skin Type (there are 16) and provides a preset regimen designed to address that particular skin type’s needs. The system has been tested in more than 100,000 people worldwide, of all ethnicities and ages, as well as both genders, and has demonstrated accuracy in assessing skin care needs (Dermatol. Clin. 2008;26:359-73; J. Cosmet. Dermatol. Sci. Appl. 2014;4:78-84).

The Baumann Skin Typing System saves my staff time by streamlining the process of designing skin care regimens. It works like this:

• The patient takes the skin type questionnaire and is assigned to one of the 16 Baumann Skin types.

• A staff member matches the skin type to the preset regimen.

• The doctor (or designee) reviews the regimen and makes any necessary changes or additions (including prescription medications).

• The patient is given a step-by-step skin care regimen.

• The patient purchases the correct products.

• The patient is given instruction sheets to increase compliance.

• The patient returns in 4 weeks for follow-up with the staff designee to ensure that the regimen is being properly followed.

Sounds easy, right? The hard part is choosing which products to use for each skin type. In order to ethically sell skin care products to patients, you must ensure that they are getting efficacious products to address their skin concerns (Clin. Dermatol. 2012;30:522-7).

Keep these steps in mind when selecting skin care products:

• Know your ingredient science.

There is so much interesting research on cosmetic ingredients, but there is also plenty of hype and misinformation. One key point is that no one ingredient is right for all skin types. It’s essential to know which ingredients work well together and which do not. The order in which ingredients are placed on the skin is crucial as well, because they can inactivate each other and affect absorption. All of my ingredient columns are available at edermatologynews.com and will be published in my new book, Cosmeceuticals and Cosmetic Ingredients (McGraw-Hill).

It is important to understand which ingredients are worthless (like stem cells and peptides) and which ones are crucial (such as retinoids and antioxidants) so that you can arm your patients with products that work. When products do not work, your patients will have poor outcomes, your physician-patient relationships will be damaged, and patients’ trust in you will decrease.

• Choose ingredients appropriate for the patient’s skin type.

It is important to understand the characteristics of various ingredients and match those to your patient’s skin type. The process of assessing the patient’s skin type can be long because you need to ask numerous historical questions (invariably including, "Do you get irritated from skin care products?" and "What happens if you do not use a moisturizer?"). Looking at a patient’s skin at one point in time is not as accurate as asking a series of questions about how their skin has behaved in the past under varying conditions. I use a validated questionnaire to streamline this process in my practice. The questionnaire takes 3 to 5 minutes, does not require a staff member, and is done on a tablet device in the waiting room or exam room.

 

 

• Properly identify the Baumann Skin Type using a validated questionnaire.

To determine a patient’s true skin type, a scientifically validated questionnaire is used to assess skin oiliness, dryness, sensitivity, uneven skin tone, and risk factors for wrinkles. When these parameters are combined, there are 16 possible Baumann Skin Types, which yield an accurate history of the patient’s skin characteristics.

• Choose products for each skin type.

There are many factors to consider in choosing what brands and SKUs (stock keeping units, in industry parlance, but particular products for our purposes) to use for each skin type. I use a brand-agnostic approach to choose the best technologies from various brands from around the world. I believe that brands often have a core competency, such as sunscreen technology, but that not all of the products in a particular line are superior. I select the best products (SKUs) from each brand, and combine and test them on various skin types to see which products and what combinations of products work best.

The following are the factors that I take into account when choosing SKUs for each Baumann Skin Type:

A. Importance of the ingredient recipe

Although the product label lists ingredients, it does not list the formulation’s recipe, which is proprietary and often patented. The "recipe" includes the order that ingredients are added in the process, the pH, the amount of each ingredient, the temperature at which the ingredient is added, and many other important factors that determine the final chemistry. Ingredients like vitamin C, green tea, and argan oil are expensive when formulated properly. Many copycat brands, such as the Walgreens and CVS knockoffs, use the same ingredients. However, they cannot use the patented recipe, and therefore their end product is different.

B. Manufacturing and packaging process

How a product is made and packaged is crucial. For example, retinol breaks down when exposed to light and air. I once visited a manufacturing plant that was stirring its "antiaging" retinol preparation in open vats. The retinol was losing its activity, which is why the product was "less irritating." The process of packaging the completed product is also important. In some cases the product is formulated in one place and shipped to another location for final packaging – and several ingredients can lose their potency during transit. Finally, the container that the product is packaged in is important. Air and light can get into tubes, affecting the efficacy of a product.

C. Ingredient interactions

The order of application and the combination of ingredients affect stability, efficacy, safety, and the chemical structure. Master formulators understand that every ingredient in the formulation matters, and there is really no such thing as an inactive ingredient. Ingredients can affect penetration and render other ingredients more or less effective depending on the order in which the ingredients are used on the skin. For example, olive oil actually increases penetration of other ingredients because it has a high content of oleic acid, while safflower oil can decrease penetration by strengthening the skin barrier.

• Design the regimen and order of application of products.

Once you have determined your patient’s skin type and matched the proper products to their skin type, you must tell them exactly how to apply them. The order in which products are applied makes a difference. Consider ingredient interactions, ingredient penetration times, and cross-reactions, plus skin type factors such as the condition of the skin barrier, sebum production, thickness of the stratum corneum, sun exposure, and bathing habits. I recommend providing a printed regimen with step-by-step instructions for morning and night.

• Educate patients.

Take the time to educate your patients on their skin issues. If you explain why you chose each product and why the particular ingredients are important, they are more likely to be compliant and get better results (and return to you for product recommendations and repurchases). Because we do not have the time to sit and explain all of these issues to each patient, we use educational newsletters that we send to patients based on their Baumann Skin Type. This helps keep them engaged and educates them about new technologies and products that are appropriate for their skin type.

• Encourage compliance.

Schedule a follow-up visit after 1 month to check on their progress and ensure compliance, and emphasize the importance of this visit. If you prescribed a retinoid, patients may experience irritation and stop using it. If you have an imaging system, baseline and follow-up photos help illustrate patients’ progress and keep them vigilant. Four weeks is a good time frame because patients tend to lose interest at that point.

 

 

• Sell skin care products in your practice.

I was against selling skin care products for ethical reasons for several years. However, in 2005, I surveyed my patients, and 100% of them wanted me to sell products so that they could feel sure that they were purchasing the right products for their needs. In fact, my patients appreciate expert medical advice on skin care. As a practitioner, you can make more educated choices about skin care products and help them avoid products that don’t work or cause harm.

• Contact me for more information.

In order to improve patient outcomes, you must ensure that you stay current on skin care science so your patients can benefit from your expertise. I recognize that not everyone has the time and inclination to stay current on the various skin care ingredients, products, and brands. Several of my dermatology friends have adopted my skin typing system in their practices and, in the process, observed better patient outcomes and increased profitability, while reducing the burden on their staff. These successes led to the development of an in-office store system utilizing my concept, which I am offering only to dermatologists. Feel free to email me at [email protected], or visit STSFranchise.com, if you want to learn more.

• Look for this column each month.

I will be sharing more advice on in-office skin care retail and will continue my review of new cosmeceutical ingredients. Let’s work together to put skin care back in the hands of dermatologists.

Dr. Baumann is chief executive officer of the Baumann Cosmetic & Research Institute in Miami Beach. She founded the cosmetic dermatology center at the University of Miami in 1997. Dr. Baumann wrote the textbook "Cosmetic Dermatology: Principles and Practice" (McGraw-Hill, April 2002), and a book for consumers, "The Skin Type Solution" (Bantam, 2006). She has contributed to the Cosmeceutical Critique column in Skin & Allergy News since January 2001. Dr. Baumann has received funding for clinical grants from Allergan, Aveeno, Avon Products, Galderma, Mary Kay, Medicis Pharmaceuticals, Neutrogena, Philosophy, Stiefel, Topix Pharmaceuticals, and Unilever.

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I have been writing Cosmeceutical Critique for more than a decade, and over the years I have received many calls and e-mails about the column. The most frequent question is, "I read your column every month and understand the ingredient science, but I still do not know what products to sell in my practice. Can you help?" For this reason, I will begin to add columns that discuss the process of skin care retail, and how to choose which products to sell. I admit that finding effective products and designing the right regimen for each patient are daunting tasks, but I have simplified the process out of necessity in my own Miami practice.

The goal is to achieve good patient outcomes with minimal side effects, which strengthens the physician-patient relationship. In order to achieve this goal, you need to find the most efficacious products and properly match them to your patient’s skin type. In addition, patients must be compliant with the prescribed regimen. If only it were that simple. The difficulty in separating fact (science) from fiction (marketing claims), time constraints with each patient, and the need for staff training can complicate this process.

In my practice, we use the Skin Type Solutions system that I developed to match skin care products for each skin type (

    <cf number="\"2\"">’</cf>

Fitzpatricks Dermatology in General Medicine, 8th Ed., 2012, Ch. 250, p. 1343).This system accurately determines a patient’s Baumann Skin Type (there are 16) and provides a preset regimen designed to address that particular skin type’s needs. The system has been tested in more than 100,000 people worldwide, of all ethnicities and ages, as well as both genders, and has demonstrated accuracy in assessing skin care needs (Dermatol. Clin. 2008;26:359-73; J. Cosmet. Dermatol. Sci. Appl. 2014;4:78-84).

The Baumann Skin Typing System saves my staff time by streamlining the process of designing skin care regimens. It works like this:

• The patient takes the skin type questionnaire and is assigned to one of the 16 Baumann Skin types.

• A staff member matches the skin type to the preset regimen.

• The doctor (or designee) reviews the regimen and makes any necessary changes or additions (including prescription medications).

• The patient is given a step-by-step skin care regimen.

• The patient purchases the correct products.

• The patient is given instruction sheets to increase compliance.

• The patient returns in 4 weeks for follow-up with the staff designee to ensure that the regimen is being properly followed.

Sounds easy, right? The hard part is choosing which products to use for each skin type. In order to ethically sell skin care products to patients, you must ensure that they are getting efficacious products to address their skin concerns (Clin. Dermatol. 2012;30:522-7).

Keep these steps in mind when selecting skin care products:

• Know your ingredient science.

There is so much interesting research on cosmetic ingredients, but there is also plenty of hype and misinformation. One key point is that no one ingredient is right for all skin types. It’s essential to know which ingredients work well together and which do not. The order in which ingredients are placed on the skin is crucial as well, because they can inactivate each other and affect absorption. All of my ingredient columns are available at edermatologynews.com and will be published in my new book, Cosmeceuticals and Cosmetic Ingredients (McGraw-Hill).

It is important to understand which ingredients are worthless (like stem cells and peptides) and which ones are crucial (such as retinoids and antioxidants) so that you can arm your patients with products that work. When products do not work, your patients will have poor outcomes, your physician-patient relationships will be damaged, and patients’ trust in you will decrease.

• Choose ingredients appropriate for the patient’s skin type.

It is important to understand the characteristics of various ingredients and match those to your patient’s skin type. The process of assessing the patient’s skin type can be long because you need to ask numerous historical questions (invariably including, "Do you get irritated from skin care products?" and "What happens if you do not use a moisturizer?"). Looking at a patient’s skin at one point in time is not as accurate as asking a series of questions about how their skin has behaved in the past under varying conditions. I use a validated questionnaire to streamline this process in my practice. The questionnaire takes 3 to 5 minutes, does not require a staff member, and is done on a tablet device in the waiting room or exam room.

 

 

• Properly identify the Baumann Skin Type using a validated questionnaire.

To determine a patient’s true skin type, a scientifically validated questionnaire is used to assess skin oiliness, dryness, sensitivity, uneven skin tone, and risk factors for wrinkles. When these parameters are combined, there are 16 possible Baumann Skin Types, which yield an accurate history of the patient’s skin characteristics.

• Choose products for each skin type.

There are many factors to consider in choosing what brands and SKUs (stock keeping units, in industry parlance, but particular products for our purposes) to use for each skin type. I use a brand-agnostic approach to choose the best technologies from various brands from around the world. I believe that brands often have a core competency, such as sunscreen technology, but that not all of the products in a particular line are superior. I select the best products (SKUs) from each brand, and combine and test them on various skin types to see which products and what combinations of products work best.

The following are the factors that I take into account when choosing SKUs for each Baumann Skin Type:

A. Importance of the ingredient recipe

Although the product label lists ingredients, it does not list the formulation’s recipe, which is proprietary and often patented. The "recipe" includes the order that ingredients are added in the process, the pH, the amount of each ingredient, the temperature at which the ingredient is added, and many other important factors that determine the final chemistry. Ingredients like vitamin C, green tea, and argan oil are expensive when formulated properly. Many copycat brands, such as the Walgreens and CVS knockoffs, use the same ingredients. However, they cannot use the patented recipe, and therefore their end product is different.

B. Manufacturing and packaging process

How a product is made and packaged is crucial. For example, retinol breaks down when exposed to light and air. I once visited a manufacturing plant that was stirring its "antiaging" retinol preparation in open vats. The retinol was losing its activity, which is why the product was "less irritating." The process of packaging the completed product is also important. In some cases the product is formulated in one place and shipped to another location for final packaging – and several ingredients can lose their potency during transit. Finally, the container that the product is packaged in is important. Air and light can get into tubes, affecting the efficacy of a product.

C. Ingredient interactions

The order of application and the combination of ingredients affect stability, efficacy, safety, and the chemical structure. Master formulators understand that every ingredient in the formulation matters, and there is really no such thing as an inactive ingredient. Ingredients can affect penetration and render other ingredients more or less effective depending on the order in which the ingredients are used on the skin. For example, olive oil actually increases penetration of other ingredients because it has a high content of oleic acid, while safflower oil can decrease penetration by strengthening the skin barrier.

• Design the regimen and order of application of products.

Once you have determined your patient’s skin type and matched the proper products to their skin type, you must tell them exactly how to apply them. The order in which products are applied makes a difference. Consider ingredient interactions, ingredient penetration times, and cross-reactions, plus skin type factors such as the condition of the skin barrier, sebum production, thickness of the stratum corneum, sun exposure, and bathing habits. I recommend providing a printed regimen with step-by-step instructions for morning and night.

• Educate patients.

Take the time to educate your patients on their skin issues. If you explain why you chose each product and why the particular ingredients are important, they are more likely to be compliant and get better results (and return to you for product recommendations and repurchases). Because we do not have the time to sit and explain all of these issues to each patient, we use educational newsletters that we send to patients based on their Baumann Skin Type. This helps keep them engaged and educates them about new technologies and products that are appropriate for their skin type.

• Encourage compliance.

Schedule a follow-up visit after 1 month to check on their progress and ensure compliance, and emphasize the importance of this visit. If you prescribed a retinoid, patients may experience irritation and stop using it. If you have an imaging system, baseline and follow-up photos help illustrate patients’ progress and keep them vigilant. Four weeks is a good time frame because patients tend to lose interest at that point.

 

 

• Sell skin care products in your practice.

I was against selling skin care products for ethical reasons for several years. However, in 2005, I surveyed my patients, and 100% of them wanted me to sell products so that they could feel sure that they were purchasing the right products for their needs. In fact, my patients appreciate expert medical advice on skin care. As a practitioner, you can make more educated choices about skin care products and help them avoid products that don’t work or cause harm.

• Contact me for more information.

In order to improve patient outcomes, you must ensure that you stay current on skin care science so your patients can benefit from your expertise. I recognize that not everyone has the time and inclination to stay current on the various skin care ingredients, products, and brands. Several of my dermatology friends have adopted my skin typing system in their practices and, in the process, observed better patient outcomes and increased profitability, while reducing the burden on their staff. These successes led to the development of an in-office store system utilizing my concept, which I am offering only to dermatologists. Feel free to email me at [email protected], or visit STSFranchise.com, if you want to learn more.

• Look for this column each month.

I will be sharing more advice on in-office skin care retail and will continue my review of new cosmeceutical ingredients. Let’s work together to put skin care back in the hands of dermatologists.

Dr. Baumann is chief executive officer of the Baumann Cosmetic & Research Institute in Miami Beach. She founded the cosmetic dermatology center at the University of Miami in 1997. Dr. Baumann wrote the textbook "Cosmetic Dermatology: Principles and Practice" (McGraw-Hill, April 2002), and a book for consumers, "The Skin Type Solution" (Bantam, 2006). She has contributed to the Cosmeceutical Critique column in Skin & Allergy News since January 2001. Dr. Baumann has received funding for clinical grants from Allergan, Aveeno, Avon Products, Galderma, Mary Kay, Medicis Pharmaceuticals, Neutrogena, Philosophy, Stiefel, Topix Pharmaceuticals, and Unilever.

I have been writing Cosmeceutical Critique for more than a decade, and over the years I have received many calls and e-mails about the column. The most frequent question is, "I read your column every month and understand the ingredient science, but I still do not know what products to sell in my practice. Can you help?" For this reason, I will begin to add columns that discuss the process of skin care retail, and how to choose which products to sell. I admit that finding effective products and designing the right regimen for each patient are daunting tasks, but I have simplified the process out of necessity in my own Miami practice.

The goal is to achieve good patient outcomes with minimal side effects, which strengthens the physician-patient relationship. In order to achieve this goal, you need to find the most efficacious products and properly match them to your patient’s skin type. In addition, patients must be compliant with the prescribed regimen. If only it were that simple. The difficulty in separating fact (science) from fiction (marketing claims), time constraints with each patient, and the need for staff training can complicate this process.

In my practice, we use the Skin Type Solutions system that I developed to match skin care products for each skin type (

    <cf number="\"2\"">’</cf>

Fitzpatricks Dermatology in General Medicine, 8th Ed., 2012, Ch. 250, p. 1343).This system accurately determines a patient’s Baumann Skin Type (there are 16) and provides a preset regimen designed to address that particular skin type’s needs. The system has been tested in more than 100,000 people worldwide, of all ethnicities and ages, as well as both genders, and has demonstrated accuracy in assessing skin care needs (Dermatol. Clin. 2008;26:359-73; J. Cosmet. Dermatol. Sci. Appl. 2014;4:78-84).

The Baumann Skin Typing System saves my staff time by streamlining the process of designing skin care regimens. It works like this:

• The patient takes the skin type questionnaire and is assigned to one of the 16 Baumann Skin types.

• A staff member matches the skin type to the preset regimen.

• The doctor (or designee) reviews the regimen and makes any necessary changes or additions (including prescription medications).

• The patient is given a step-by-step skin care regimen.

• The patient purchases the correct products.

• The patient is given instruction sheets to increase compliance.

• The patient returns in 4 weeks for follow-up with the staff designee to ensure that the regimen is being properly followed.

Sounds easy, right? The hard part is choosing which products to use for each skin type. In order to ethically sell skin care products to patients, you must ensure that they are getting efficacious products to address their skin concerns (Clin. Dermatol. 2012;30:522-7).

Keep these steps in mind when selecting skin care products:

• Know your ingredient science.

There is so much interesting research on cosmetic ingredients, but there is also plenty of hype and misinformation. One key point is that no one ingredient is right for all skin types. It’s essential to know which ingredients work well together and which do not. The order in which ingredients are placed on the skin is crucial as well, because they can inactivate each other and affect absorption. All of my ingredient columns are available at edermatologynews.com and will be published in my new book, Cosmeceuticals and Cosmetic Ingredients (McGraw-Hill).

It is important to understand which ingredients are worthless (like stem cells and peptides) and which ones are crucial (such as retinoids and antioxidants) so that you can arm your patients with products that work. When products do not work, your patients will have poor outcomes, your physician-patient relationships will be damaged, and patients’ trust in you will decrease.

• Choose ingredients appropriate for the patient’s skin type.

It is important to understand the characteristics of various ingredients and match those to your patient’s skin type. The process of assessing the patient’s skin type can be long because you need to ask numerous historical questions (invariably including, "Do you get irritated from skin care products?" and "What happens if you do not use a moisturizer?"). Looking at a patient’s skin at one point in time is not as accurate as asking a series of questions about how their skin has behaved in the past under varying conditions. I use a validated questionnaire to streamline this process in my practice. The questionnaire takes 3 to 5 minutes, does not require a staff member, and is done on a tablet device in the waiting room or exam room.

 

 

• Properly identify the Baumann Skin Type using a validated questionnaire.

To determine a patient’s true skin type, a scientifically validated questionnaire is used to assess skin oiliness, dryness, sensitivity, uneven skin tone, and risk factors for wrinkles. When these parameters are combined, there are 16 possible Baumann Skin Types, which yield an accurate history of the patient’s skin characteristics.

• Choose products for each skin type.

There are many factors to consider in choosing what brands and SKUs (stock keeping units, in industry parlance, but particular products for our purposes) to use for each skin type. I use a brand-agnostic approach to choose the best technologies from various brands from around the world. I believe that brands often have a core competency, such as sunscreen technology, but that not all of the products in a particular line are superior. I select the best products (SKUs) from each brand, and combine and test them on various skin types to see which products and what combinations of products work best.

The following are the factors that I take into account when choosing SKUs for each Baumann Skin Type:

A. Importance of the ingredient recipe

Although the product label lists ingredients, it does not list the formulation’s recipe, which is proprietary and often patented. The "recipe" includes the order that ingredients are added in the process, the pH, the amount of each ingredient, the temperature at which the ingredient is added, and many other important factors that determine the final chemistry. Ingredients like vitamin C, green tea, and argan oil are expensive when formulated properly. Many copycat brands, such as the Walgreens and CVS knockoffs, use the same ingredients. However, they cannot use the patented recipe, and therefore their end product is different.

B. Manufacturing and packaging process

How a product is made and packaged is crucial. For example, retinol breaks down when exposed to light and air. I once visited a manufacturing plant that was stirring its "antiaging" retinol preparation in open vats. The retinol was losing its activity, which is why the product was "less irritating." The process of packaging the completed product is also important. In some cases the product is formulated in one place and shipped to another location for final packaging – and several ingredients can lose their potency during transit. Finally, the container that the product is packaged in is important. Air and light can get into tubes, affecting the efficacy of a product.

C. Ingredient interactions

The order of application and the combination of ingredients affect stability, efficacy, safety, and the chemical structure. Master formulators understand that every ingredient in the formulation matters, and there is really no such thing as an inactive ingredient. Ingredients can affect penetration and render other ingredients more or less effective depending on the order in which the ingredients are used on the skin. For example, olive oil actually increases penetration of other ingredients because it has a high content of oleic acid, while safflower oil can decrease penetration by strengthening the skin barrier.

• Design the regimen and order of application of products.

Once you have determined your patient’s skin type and matched the proper products to their skin type, you must tell them exactly how to apply them. The order in which products are applied makes a difference. Consider ingredient interactions, ingredient penetration times, and cross-reactions, plus skin type factors such as the condition of the skin barrier, sebum production, thickness of the stratum corneum, sun exposure, and bathing habits. I recommend providing a printed regimen with step-by-step instructions for morning and night.

• Educate patients.

Take the time to educate your patients on their skin issues. If you explain why you chose each product and why the particular ingredients are important, they are more likely to be compliant and get better results (and return to you for product recommendations and repurchases). Because we do not have the time to sit and explain all of these issues to each patient, we use educational newsletters that we send to patients based on their Baumann Skin Type. This helps keep them engaged and educates them about new technologies and products that are appropriate for their skin type.

• Encourage compliance.

Schedule a follow-up visit after 1 month to check on their progress and ensure compliance, and emphasize the importance of this visit. If you prescribed a retinoid, patients may experience irritation and stop using it. If you have an imaging system, baseline and follow-up photos help illustrate patients’ progress and keep them vigilant. Four weeks is a good time frame because patients tend to lose interest at that point.

 

 

• Sell skin care products in your practice.

I was against selling skin care products for ethical reasons for several years. However, in 2005, I surveyed my patients, and 100% of them wanted me to sell products so that they could feel sure that they were purchasing the right products for their needs. In fact, my patients appreciate expert medical advice on skin care. As a practitioner, you can make more educated choices about skin care products and help them avoid products that don’t work or cause harm.

• Contact me for more information.

In order to improve patient outcomes, you must ensure that you stay current on skin care science so your patients can benefit from your expertise. I recognize that not everyone has the time and inclination to stay current on the various skin care ingredients, products, and brands. Several of my dermatology friends have adopted my skin typing system in their practices and, in the process, observed better patient outcomes and increased profitability, while reducing the burden on their staff. These successes led to the development of an in-office store system utilizing my concept, which I am offering only to dermatologists. Feel free to email me at [email protected], or visit STSFranchise.com, if you want to learn more.

• Look for this column each month.

I will be sharing more advice on in-office skin care retail and will continue my review of new cosmeceutical ingredients. Let’s work together to put skin care back in the hands of dermatologists.

Dr. Baumann is chief executive officer of the Baumann Cosmetic & Research Institute in Miami Beach. She founded the cosmetic dermatology center at the University of Miami in 1997. Dr. Baumann wrote the textbook "Cosmetic Dermatology: Principles and Practice" (McGraw-Hill, April 2002), and a book for consumers, "The Skin Type Solution" (Bantam, 2006). She has contributed to the Cosmeceutical Critique column in Skin & Allergy News since January 2001. Dr. Baumann has received funding for clinical grants from Allergan, Aveeno, Avon Products, Galderma, Mary Kay, Medicis Pharmaceuticals, Neutrogena, Philosophy, Stiefel, Topix Pharmaceuticals, and Unilever.

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